Major: Marketing and Brand Management (Pazarlama ve Marka Yönetimi)
Program Overview
A creative, data-driven program that trains professionals to build, manage, and grow brands in competitive markets. Combines consumer behavior, digital marketing, and brand strategy to prepare graduates for careers in advertising, corporate marketing, and brand consulting in Turkey and globally.
Key Learning Objectives
- Master brand positioning and storytelling.
- Learn consumer psychology and market research.
- Gain expertise in digital marketing (SEO, SEM, social media, content marketing).
- Develop skills in brand strategy, identity design, and reputation management.
- Understand data analytics and performance metrics.
- Apply creative campaign development and crisis management.
Core Courses
- Principles of Marketing
- Consumer Behavior
- Brand Management and Strategy
- Digital Marketing and Social Media
- Market Research and Analytics
- Advertising and Promotions
- Content Marketing and Storytelling
- Public Relations and Crisis Management
- Retail and E-Commerce Marketing
- Capstone: Brand Campaign or Marketing Plan
Assessment Methods
- Brand audits and positioning reports
- Digital marketing campaign simulations
- Market research projects
- Creative advertising pitches
- Data-driven marketing strategy presentations
Tools & Resources
- Software: Google Analytics, HubSpot, SEMrush, Canva, Adobe Creative Suite
- Platforms: Meta Ads Manager, Google Ads, Mailchimp, Hootsuite
- Books: Contagious: Why Things Catch On by Jonah Berger, Building Strong Brands by David Aaker
Prerequisites
- Interest in marketing, branding, or consumer behavior.
- Creativity and analytical thinking.
Program Duration
- 4 years (bachelor’s) or 1–2 years (master’s).
Certifications (Optional)
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Meta Blueprint Certification
- Hootsuite Social Marketing Certification
Career Paths
- Brand Manager (corporations, FMCG)
- Digital Marketing Specialist (agencies, startups)
- Social Media Manager (brands, influencers)
- Market Research Analyst (consulting firms)
- Advertising Account Executive (ad agencies)
- Content Strategist (media, e-commerce)
- Public Relations Specialist (PR agencies)
- E-Commerce Marketing Manager (online retailers)
- Product Marketing Manager (tech, consumer goods)
- Entrepreneur (startups, personal branding)
Why This Major?
Turkey’s growing consumer market, digital transformation, and competitive business landscape create high demand for marketing and brand management professionals. This program provides practical training in branding, digital marketing, and consumer insights, preparing graduates for dynamic careers in shaping brand identities and driving business growth. Ideal for those passionate about creativity, storytelling, and connecting with audiences. 🚀
