College: Vocational School

The Tourism and Travel Services major focuses on managing and operating travel-related industries, including tourism planning, hospitality, transportation, and destination marketing. Students acquire skills in travel agency operations, tour planning, event management, and customer service, preparing for careers in travel agencies, tourism boards, hotels, airlines, and related fields.

Learning Objectives:

• Understand the principles of tourism and travel services.
• Develop skills in travel agency operations and tour planning.
• Learn customer service techniques and hospitality management.
• Explore event management and destination marketing.
• Analyze transportation and accommodation services.
• Develop critical thinking, problem-solving, and communication skills.
• Gain practical experience through projects and internships.

Main Curriculum:

1. Introduction to Tourism and Travel Services
   • Overview of tourism and travel industry principles, history, and trends.
2. Travel Agency Operations
   • Management techniques for travel agency services and customer relationships.
3. Tour Planning and Management
   • Basics of tour planning and management, including itineraries and logistics.
4. Customer Service and Hospitality Management
   • Methods for providing excellent customer service and managing hospitality services.
5. Event Management
   • Plannning and executing events, including conferences, exhibitions, and festivals.
6. Destination Marketing
   • Strategies for promoting tourist destinations and attracting visitors.
7. Transportation Services
   • Understanding various modes of transportation and their roles in tourism.
8. Accommodation Services
   • Managing hotels, resorts, and other accommodation services.
9. Sustainable Tourism
   • Principles and implementation of sustainable tourism practices.
10. Cultural and Heritage Tourism
    • Exploring cultural and heritage tourism and its significance.
11. International Tourism
    • Understanding global tourism trends and international travel regulations.
12. Portfolio Development
    • Creating a professional portfolio showcasing tourism and travel services skills.
13. Internship
    • Real-world experiences in travel agencies, tourism boards, hotels, or airlines.
14. Capstone Project
    • A comprehensive project applying tourism and travel services skills, such as planning a major tour, organizing an event, or developing a destination marketing campaign.

Assessment Methods:

• Analysis of tourism and travel services principles
• Travel agency operations projects
• Tour planning and management projects
• Customer service and hospitality management projects
• Event management projects
• Destination marketing projects
• Transportation services projects
• Accommodation services projects
• Sustainable tourism projects
• Cultural and heritage tourism projects
• International tourism projects
• Portfolio development projects
• Internship reports
• Capstone projects and presentations

Recommended Textbooks:

• "Introduction to Tourism and Travel Services"
• "Travel Agency Operations"
• "Tour Planning and Management"
• "Customer Service and Hospitality Management"
• "Event Management"
• "Destination Marketing"
• "Transportation Services"
• "Accommodation Services"
• "Sustainable Tourism"
• "Cultural and Heritage Tourism"
• "International Tourism"
• "Portfolio Development"

Prerequisites:

Basic knowledge of business principles, customer service, and an interest in tourism and travel services.

Duration of the Major:

Typically 4 years for a bachelor's degree in tourism and travel services.

Certification:

Graduates can obtain certifications such as:

• Certified Travel Associate (CTA)
• Certified Travel Counselor (CTC)
• Certificates in specific travel and tourism management programs

Target Audience:

Aspiring travel agents, tour organizers, event planners, hospitality managers, and professionals seeking careers in travel agencies, tourism boards, hotels, airlines, and related fields. This major equips students with the managerial and operational skills necessary to excel in tourism and travel services, supporting careers in various roles within travel agencies, tourism boards, hotels, airlines, and related fields.