Faculty: Tourism This major provides a comprehensive understanding of the principles and practices of tourism and hotel management, focusing on the operation, administration, and strategic management of tourism and hospitality businesses. Students explore key areas such as hotel operations, event management, tourism marketing, and customer service. The program emphasizes leadership, strategic planning, and the application of management principles to ensure efficient and customer-focused operations. Graduates are prepared for careers in hotel management, tourism agencies, event planning, and hospitality consulting. **Learning Objectives:** - Understand the fundamentals of tourism and hotel management. - Develop skills in managing hotel operations and guest services. - Learn techniques for tourism marketing and destination management. - Explore the role of event planning and management in the hospitality industry. - Understand the principles of customer service and guest satisfaction. - Analyze challenges and opportunities in the tourism and hospitality industry. - Develop critical thinking and leadership skills for tourism and hotel management projects. **Major Outline:** 1. **Introduction to Tourism and Hotel Management** - Overview of the field, its history, and its importance in the global economy. 2. **Hotel Operations and Management** - Study of front office operations, housekeeping, food and beverage management, and revenue management. - Techniques for optimizing hotel operations and ensuring guest satisfaction. 3. **Tourism Marketing and Destination Management** - Principles of marketing strategies for tourism destinations and hospitality businesses. - Techniques for promoting tourism and managing tourist destinations. 4. **Event Planning and Management** - Fundamentals of organizing and managing events, including conferences, weddings, and corporate events. - Techniques for ensuring successful event execution and guest experience. 5. **Customer Service and Guest Relations** - Study of customer service principles, guest interaction, and complaint resolution. - Techniques for enhancing guest satisfaction and loyalty. 6. **Sustainable Tourism and Hospitality** - Exploration of sustainable practices in tourism and hospitality, including eco-tourism and green hotels. - Techniques for promoting sustainability in tourism and hotel operations. 7. **Financial Management in Hospitality** - Principles of budgeting, financial analysis, and cost control in hospitality businesses. - Techniques for ensuring financial sustainability and profitability. 8. **Emerging Trends in Tourism and Hotel Management** - Analysis of innovations such as digital marketing, smart hotels, and experiential tourism. - Techniques for adapting to new trends and technologies in the industry. 9. **Capstone Project in Tourism and Hotel Management** - Real-world project to apply learned skills in hotel management, tourism marketing, or event planning. - Techniques for delivering a comprehensive tourism or hospitality solution. **Assessment Methods:** - Case studies and simulations of tourism and hotel management scenarios. - Written assignments on hotel operations, tourism marketing, and customer service. - Group projects in event planning and destination management. - Participation in internships or fieldwork with hotels, tourism agencies, or event management companies. **Recommended Textbooks:** - "Hotel Management and Operations" by Denney G. Rutherford and Michael J. O'Fallon. - "Tourism: Principles, Practices, Philosophies" by Charles R. Goeldner and J.R. Brent Ritchie. - "Event Management for Tourism, Cultural, Business, and Sporting Events" by Lynn Van Der Wagen and Brenda R. Carlos. - "Marketing for Hospitality and Tourism" by Philip Kotler, John T. Bowen, and James C. Makens. **Prerequisites:** Basic knowledge of business, management, or hospitality is recommended. Suitable for students in business, hospitality, and related fields. **Major Duration:** Typically 4 years, including coursework, projects, and internships. **Certification:** Graduates may receive a degree in Tourism and Hotel Management or a related field and may pursue additional certifications (e.g., Certified Hotel Administrator, CHA). **Target Audience:** Aspiring hotel managers, tourism professionals, event planners, and hospitality consultants seeking to excel in the management and operation of tourism and hospitality businesses. This major equips students with the strategic, operational, and customer service skills needed to excel in tourism and hotel management, driving success in the hospitality industry.