Faculty: Graduate School of Scoial Science This major focuses on the principles and practices of sales and marketing, essential for driving business growth and customer satisfaction. Students explore key areas such as market research, consumer behavior, sales strategies, marketing communications, digital marketing, and customer relationship management. The program emphasizes practical skills, strategic thinking, and the understanding of market dynamics. Graduates are prepared for careers in sales, marketing, advertising, and related business fields. **Learning Objectives:** - Understand the fundamentals of sales and marketing. - Develop skills in market research and consumer behavior analysis. - Learn techniques for creating and implementing effective sales strategies. - Explore marketing communications and digital marketing strategies. - Understand customer relationship management and sales management. - Analyze challenges and opportunities in the sales and marketing landscape. - Develop teamwork, communication, and problem-solving skills for business projects and initiatives. **Major Outline:** 1. **Introduction to Sales and Marketing** - Overview of sales and marketing, key concepts, and historical context. - Fundamentals of market dynamics and customer satisfaction. 2. **Market Research** - Principles of market research, including data collection, analysis, and interpretation. - Techniques for conducting market research and understanding consumer needs. 3. **Consumer Behavior** - Fundamentals of consumer behavior, including psychological, social, and cultural influences. - Techniques for analyzing and predicting consumer behavior. 4. **Sales Strategies** - Principles of sales strategies, including sales planning, prospecting, and closing techniques. - Techniques for developing and implementing effective sales strategies. 5. **Marketing Communications** - Fundamentals of marketing communications, including advertising, public relations, and promotions. - Techniques for creating and executing marketing communication plans. 6. **Digital Marketing** - Overview of digital marketing, including social media marketing, SEO, content marketing, and e-commerce. - Techniques for leveraging digital marketing channels to reach and engage customers. 7. **Customer Relationship Management (CRM)** - Principles of CRM, including customer data management, customer retention, and loyalty programs. - Techniques for implementing CRM strategies to enhance customer relationships. 8. **Sales Management** - Fundamentals of sales management, including team leadership, performance metrics, and sales forecasting. - Techniques for managing and motivating sales teams to achieve business goals. 9. **Practicum in Sales and Marketing** - Real-world sales and marketing experiences, including observations, internships, and hands-on projects. - Techniques for applying learned skills in practical sales and marketing settings. 10. **Capstone Project in Sales and Marketing** - Comprehensive project to apply learned skills in market research, sales strategies, or marketing communications. - Techniques for delivering a polished and strategic sales and marketing project. **Assessment Methods:** - Market research reports, consumer behavior analyses, sales strategy plans, marketing communication projects, digital marketing campaigns, CRM implementation plans, sales management analyses, practicum reports, capstone projects, group projects, and internships. **Recommended Textbooks:** - "Marketing Management" by Philip Kotler and Kevin Lane Keller. - "Sales Management: Analysis and Decision Making" by Thomas N. Ingram et al. - "Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. - "Customer Relationship Management" by Francis Buttle and Stan Maklan. **Prerequisites:** Basic knowledge of business, marketing, and sales principles. Suitable for students interested in sales, marketing, advertising, and related business fields. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in Sales and Marketing and pursue professional certifications in marketing, sales management, or related fields. **Target Audience:** Aspiring marketing professionals, sales managers, advertising specialists, and business professionals seeking to specialize in sales and marketing. This major equips students with the practical, strategic, and communication skills needed to excel in sales and marketing, supporting careers in various business fields.