Major: Public Relations and Publicity (Halkla İlişkiler ve Tanıtım)
Program Overview
A dynamic, communication-focused program that trains students in strategic communication, brand management, and media relations. Combines theory, creative storytelling, and digital tools to prepare graduates for careers in corporate PR, advertising, social media, and crisis communication in Turkey’s fast-paced media and business sectors.
Key Learning Objectives
- Master strategic communication and PR planning.
- Learn media relations and press management.
- Gain expertise in branding, reputation management, and corporate identity.
- Develop skills in digital PR and social media strategies.
- Understand crisis communication and risk management.
- Explore event planning and experiential marketing.
- Apply data analytics and measurement in PR campaigns.
Core Courses
- Introduction to Public Relations
- History, theories, and role of PR in modern organizations.
- Strategic Communication
- Campaign planning, messaging, and audience targeting.
- Media Relations and Press Management
- Press releases, media pitches, and journalist relations.
- Branding and Corporate Identity
- Logo design, brand guidelines, and visual storytelling.
- Digital PR and Social Media
- Content creation, influencer marketing, and SEO.
- Crisis Communication
- Risk assessment, crisis plans, and reputation repair.
- Event Planning and Management
- Conferences, product launches, and experiential marketing.
- Publicity and Promotions
- Stunts, sponsorships, and media partnerships.
- Internal Communication
- Employee engagement, newsletters, and corporate culture.
- PR Writing and Content Creation
- Press releases, speeches, blogs, and social media posts.
- Data Analytics for PR
- Measuring campaign success with tools like Google Analytics.
- Practicum in Public Relations
- Internships with PR agencies, corporations, or media outlets.
- Capstone Project
- Develop a PR campaign, crisis communication plan, or branding strategy.
Assessment Methods
- PR campaign proposals and presentations
- Media pitches and press release writing
- Social media and digital content portfolios
- Crisis communication simulations
- Capstone project presentations
Tools & Resources
- Software: Canva, Adobe Creative Suite, Hootsuite, Google Analytics, Meltwater
- Platforms: Social media (LinkedIn, Twitter, Instagram), CMS (WordPress)
- Books:
- Public Relations: Strategies and Tactics by Dennis L. Wilcox
- The Practice of Public Relations by Fraser P. Seitel
- Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink
Prerequisites
- Strong communication and writing skills.
- Interest in media, business, or marketing.
Program Duration
- 4 years (bachelor’s), including internships and projects.
Certifications (Optional)
- Google Analytics Certification
- Hootsuite Social Marketing Certification
- HubSpot Content Marketing Certification
Career Paths
- PR Specialist (agencies, corporations)
- Media Relations Manager (press offices, newsrooms)
- Brand Manager (marketing departments)
- Social Media Manager (digital agencies, brands)
- Crisis Communication Specialist (corporations, NGOs)
- Event Planner (agencies, corporate events)
- Content Creator (digital media, blogs)
- Corporate Communications Manager (internal comms, HR)
- Publicity Coordinator (entertainment, sports)
- PR Consultant (freelance, startups)
Why This Major?
Turkey’s growing media landscape, corporate sector, and digital transformation create high demand for PR and publicity professionals. This program provides practical training in strategic communication, branding, and media relations, preparing graduates for versatile, high-impact careers in a fast-evolving industry. Ideal for those passionate about storytelling, reputation management, and shaping public perception.
