Faculty: Vocational School This major provides a comprehensive understanding of the principles and practices of public relations (PR). Students explore key areas such as strategic communication, media relations, crisis management, branding, and digital PR. The program emphasizes creativity, critical thinking, and the application of communication strategies to build and maintain positive relationships between organizations and their audiences. Graduates are prepared for careers in corporate communication, media, advertising, event management, and public affairs. **Learning Objectives:** - Understand the fundamentals of public relations and its role in organizational success. - Develop skills in crafting and delivering effective communication strategies. - Learn techniques for managing media relations and digital PR campaigns. - Explore the role of branding and reputation management in public relations. - Understand the principles of crisis communication and risk management. - Analyze challenges and opportunities in the evolving PR landscape. - Develop teamwork and leadership skills for managing PR projects and campaigns. **Major Outline:** 1. **Introduction to Public Relations** - Overview of PR, its history, and its importance in modern organizations. 2. **Strategic Communication Planning** - Principles of developing PR strategies to achieve organizational goals. - Techniques for audience analysis, message development, and campaign execution. 3. **Media Relations and Press Management** - Study of building relationships with journalists and media outlets. - Techniques for writing press releases, organizing press conferences, and managing media inquiries. 4. **Digital Public Relations** - Fundamentals of using social media, blogs, and online platforms for PR. - Techniques for managing online reputation and engaging with digital audiences. 5. **Crisis Communication and Risk Management** - Principles of managing communication during crises and emergencies. - Techniques for developing crisis communication plans and mitigating reputational damage. 6. **Branding and Corporate Identity** - Study of creating and maintaining a strong brand image. - Techniques for aligning PR strategies with organizational branding. 7. **Event Management and Publicity** - Fundamentals of planning and executing PR events. - Techniques for promoting events and maximizing media coverage. 8. **Ethics and Legal Issues in Public Relations** - Exploration of ethical considerations and legal frameworks in PR. - Techniques for ensuring responsible and compliant communication practices. 9. **Emerging Trends in Public Relations** - Analysis of innovations such as influencer marketing, data-driven PR, and AI in communication. - Techniques for adapting to new trends and technologies in the PR industry. 10. **Capstone Project in Public Relations** - Real-world project to apply learned skills in PR strategy, campaign development, or crisis management. - Techniques for delivering a comprehensive PR solution. **Assessment Methods:** - Case studies and simulations of PR scenarios. - Written assignments on media relations, crisis communication, and branding. - Group projects in PR campaign planning and execution. - Participation in internships or fieldwork with PR agencies, corporations, or nonprofits. **Recommended Textbooks:** - "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron. - "Effective Public Relations" by Scott M. Cutlip, Allen H. Center, and Glen M. Broom. - "The New Rules of Marketing and PR" by David Meerman Scott. - "Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival" by Peter Anthonissen. **Prerequisites:** Basic knowledge of communication, marketing, or media studies is recommended. Suitable for students in communication, journalism, and related fields. **Major Duration:** Typically 4 years, including coursework, projects, and internships. **Certification:** Graduates may receive a degree in Public Relations or a related field. **Target Audience:** Aspiring PR professionals, communication specialists, media managers, and event planners seeking to excel in building and maintaining positive public relationships. This major equips students with the creative, strategic, and analytical skills needed to excel in public relations, driving successful communication and reputation management for organizations.