Faculty: Applied Science This major focuses on the management and operation of hotels and hospitality businesses. Students explore key areas such as hospitality management, guest services, revenue management, marketing, human resources, and operational management. The program emphasizes practical skills, theoretical knowledge, and the understanding of industry standards and customer service principles. Graduates are prepared for careers in hotel management, hospitality operations, and related fields. **Learning Objectives:** - Understand the fundamentals of hotel management and hospitality operations. - Develop skills in guest services, revenue management, and marketing. - Learn techniques for human resources management and operational efficiency. - Explore industry standards, customer service principles, and regulatory compliance. - Analyze challenges and opportunities in the hospitality industry. - Develop teamwork, communication, and problem-solving skills for hospitality projects. **Major Outline:** 1. **Introduction to Hotel Management** - Overview of hotel management, key concepts, and industry trends. - Fundamentals of hospitality operations and guest services. 2. **Guest Services** - Principles of guest services, including front office operations, reservations, and guest relations. - Techniques for delivering exceptional guest experiences and customer satisfaction. 3. **Revenue Management** - Fundamentals of revenue management, including pricing strategies, yield management, and financial analysis. - Techniques for maximizing revenue and optimizing hotel occupancy. 4. **Marketing and Sales** - Principles of marketing and sales in the hospitality industry, including market segmentation, promotional strategies, and sales techniques. - Techniques for developing and implementing effective marketing and sales plans. 5. **Human Resources Management** - Fundamentals of human resources management in hotels, including recruitment, training, performance management, and employee relations. - Techniques for managing and developing human capital in hospitality settings. 6. **Operational Management** - Principles of operational management in hotels, including housekeeping, food and beverage services, and maintenance. - Techniques for ensuring operational efficiency and quality service delivery. 7. **Industry Standards and Regulations** - Understanding of industry standards, regulations, and compliance in hotel management. - Techniques for ensuring adherence to legal and ethical guidelines in hospitality operations. 8. **Practicum in Hotel Management** - Real-world hotel management experiences, including observations, internships, and hands-on projects in hospitality settings. - Techniques for applying learned skills in practical hotel management settings. 9. **Capstone Project in Hotel Management** - Comprehensive project to apply learned skills in guest services, revenue management, or operational efficiency. - Techniques for delivering a polished and effective hotel management project. **Assessment Methods:** - Guest services plans, revenue management analyses, marketing and sales strategies, human resources management reports, operational management projects, industry standards compliance studies, practicum reports, capstone projects, group projects, and internships. **Recommended Textbooks:** - "Hotel Management: Principles and Practice" by Raymond S. Schmidgall. - "Guest Services Management in Hospitality" by various authors. - "Revenue Management for the Hospitality Industry" by Sheryl E. Kimes. - "Hospitality Marketing: Strategies, Tactics, and Techniques" by John L. Crompton and Suki S. J. Koh. - "Human Resources Management in the Hospitality Industry" by Dennis Reynolds and Tony Simons. - "Operational Management in Hotels" by various authors. - "Industry Standards and Regulations in Hospitality" by various authors. **Prerequisites:** Basic knowledge of hospitality, business management, and customer service. Suitable for students interested in hotel management, hospitality operations, and related fields. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in Hotel Management and pursue professional certifications in hospitality management, revenue management, or related fields. **Target Audience:** Aspiring hotel managers, hospitality professionals, and individuals seeking careers in hotel management, hospitality operations, and related fields. This major equips students with the practical, theoretical, and customer service skills needed to excel in hotel management, supporting careers in hospitality operations, management, and related fields.