Faculty: Health Sciences The Health Tourism Management major focuses on the integration of healthcare services with tourism to attract domestic and international patients. Students develop skills in healthcare management, tourism marketing, customer service, and quality assurance. Graduates are prepared for careers in health tourism agencies, hospitals, wellness centers, and spas. **Learning Objectives:** - Understand the fundamentals of health tourism and its global trends. - Develop skills in healthcare management, tourism marketing, and customer service. - Learn techniques for planning, promoting, and managing health tourism services. - Explore principles of quality assurance, ethical practices, and cultural competency in health tourism. - Analyze and interpret health tourism data and market trends. - Develop critical thinking, problem-solving, and management skills for effective health tourism practice. **Major Outline:** 1. **Introduction to Health Tourism Management** - Overview of key concepts, principles, and practices in health tourism management. - Fundamentals of health tourism, industry trends, and global markets. 2. **Healthcare Management** - Principles of healthcare management, including hospital administration, clinical management, and health policy. - Techniques for managing healthcare services and facilities. 3. **Tourism Marketing** - Principles of tourism marketing, including market research, segmentation, and promotional strategies. - Techniques for promoting health tourism destinations and services. 4. **Customer Service in Health Tourism** - Principles of customer service in health tourism, including patient satisfaction, communication, and service quality. - Techniques for delivering exceptional customer service in health tourism settings. 5. **Quality Assurance in Health Tourism** - Principles of quality assurance in health tourism, including standards, accreditation, and continuous improvement. - Techniques for ensuring high-quality health tourism services and patient safety. 6. **Ethical Practices and Cultural Competency** - Principles of ethical practices and cultural competency in health tourism, including ethical decision-making, cultural sensitivity, and diversity. - Techniques for providing culturally competent and ethical health tourism services. 7. **Health Tourism Destination Management** - Principles of health tourism destination management, including destination development, stakeholder collaboration, and sustainable tourism. - Techniques for managing and promoting health tourism destinations. 8. **Internship/Practicum** - Real-world experiences in health tourism settings, including internships and hands-on projects in health tourism agencies, hospitals, wellness centers, or spas. - Application of learned skills in practical health tourism scenarios. 9. **Capstone Project in Health Tourism Management** - Comprehensive project applying skills in healthcare management, tourism marketing, or quality assurance. - Delivery of a polished health tourism project plan, marketing strategy, or research presentation. **Assessment Methods:** - Healthcare management projects, tourism marketing plans, customer service analyses, quality assurance reports, ethical practices and cultural competency studies, destination management plans, internship/practicum reports, capstone projects, group projects, and presentations. **Recommended Textbooks:** - "Health Tourism Management" by various authors. - "Healthcare Management" by various authors. - "Tourism Marketing" by various authors. - "Customer Service in Health Tourism" by various authors. - "Quality Assurance in Health Tourism" by various authors. - "Ethical Practices and Cultural Competency" by various authors. - "Health Tourism Destination Management" by various authors. **Prerequisites:** Basic knowledge of healthcare, tourism, and an interest in management and marketing principles. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, internships, and capstone projects. **Certification:** Graduates may receive a degree in Health Tourism Management and pursue further education or professional certifications, such as those offered by the Global Healthcare Travel Council (GHTC) or specialized certifications in healthcare management or tourism marketing. **Target Audience:** Aspiring health tourism managers, healthcare administrators, tourism marketers, customer service specialists, and professionals seeking careers in health tourism agencies, hospitals, wellness centers, spas, and various health tourism-related roles. This major equips students with the managerial, marketing, and customer service skills needed to excel in health tourism management, supporting careers in various health tourism and healthcare-related roles.