College: Health Sciences

The Health Tourism Management specialization focuses on integrating healthcare services with tourism to attract local and international patients. Students develop skills in healthcare management, tourism marketing, customer service, and quality assurance. Graduates are prepared to work in health tourism agencies, hospitals, wellness centers, and health resorts.

Learning Objectives:

• Understand the fundamentals of health tourism and global trends.
• Develop skills in healthcare management, tourism marketing, and customer service.
• Learn techniques for planning, promoting, and managing health tourism services.
• Explore principles of quality assurance, ethical practices, and cultural competence in health tourism.
• Analyze and interpret health tourism data and market trends.
• Develop critical thinking, problem-solving, and management skills for effective health tourism practice.

Main Outline:

1. Introduction to Health Tourism Management
   • Overview of key concepts, principles, and practices in health tourism management.
   • Basics of health tourism, industry trends, and global markets.
2. Healthcare Management
   • Principles of healthcare management, including hospital management, clinical management, and health policy.
   • Techniques for managing healthcare services and facilities.
3. Tourism Marketing
   • Principles of tourism marketing, including market research, segmentation, and promotional strategies.
   • Techniques for promoting health tourism destinations and services.
4. Customer Service in Health Tourism
   • Principles of customer service in health tourism, including patient satisfaction, communication, and service quality.
   • Techniques for providing exceptional customer service in health tourism environments.
5. Quality Assurance in Health Tourism
   • Principles of quality assurance in health tourism, including standards, accreditation, and continuous improvement.
   • Techniques for ensuring high-quality health tourism services and patient safety.
6. Ethical Practices and Cultural Competence
   • Principles of ethical practices and cultural competence in health tourism, including ethical decision-making, cultural sensitivity, and diversity.
   • Techniques for delivering culturally competent and ethical health tourism services.
7. Health Tourism Destination Management
   • Principles of health tourism destination management, including destination development, stakeholder collaboration, and sustainable tourism.
   • Techniques for managing and promoting health tourism destinations.
8. Practical Training
   • Real-world experiences in health tourism environments, including internships and practical projects in health tourism agencies, hospitals, wellness centers, or health resorts.
   • Applying learned skills in practical health tourism scenarios.
9. Graduation Project in Health Tourism Management
   • A comprehensive project applying skills in healthcare management, tourism marketing, or quality assurance.
   • Presenting a refined health tourism project plan, marketing strategy, or research presentation.

Assessment Methods:

• Healthcare management projects, tourism marketing plans, customer service analyses, quality assurance reports, ethical practices and cultural competency studies, destination management plans, practical training reports, graduation projects, group projects, and presentations.

Recommended Textbooks:

• "Health Tourism Management" by various authors.
• "Healthcare Management" by various authors.
• "Tourism Marketing" by various authors.
• "Customer Service in Health Tourism" by various authors.
• "Quality Assurance in Health Tourism" by various authors.
• "Ethical Practices and Cultural Competence" by various authors.
• "Health Tourism Destination Management" by various authors.

Prerequisites:

Basic knowledge of healthcare and tourism and interest in management and marketing principles.

Duration of Specialization:

Typically, the undergraduate degree takes 4 years, including coursework, internships, and graduation projects.

Certification:

Graduates may earn a degree in Health Tourism Management and pursue higher education or obtain professional certifications, such as those offered by the Global Healthcare Travel Council (GHTC) or specialized certifications in healthcare management or tourism marketing.

Target Audience:

Aspiring health tourism managers, healthcare managers, tourism marketers, customer service specialists, and professionals seeking careers in health tourism agencies, hospitals, wellness centers, health resorts, and various roles related to health tourism. This specialization equips students with management, marketing, and customer service skills necessary to excel in health tourism management, supporting careers in various health tourism and healthcare-related roles.