College: Vocational School

The E-commerce and Marketing specialization focuses on the principles and practices of managing business and marketing activities in a digital environment. Students gain skills in e-commerce, digital marketing, social media management, data analytics, customer relationship management, strategic planning, and prepare for careers in digital marketing, e-commerce, online retail, and related fields.

Learning Objectives:

• Understand the principles of e-commerce and digital marketing.
• Develop skills in e-commerce and online business management.
• Learn strategies and techniques of digital marketing.
• Explore social media management and content creation.
• Analyze data analytics and customer relationship management.
• Develop critical thinking, problem-solving, and strategic planning skills.
• Gain practical experience through projects and internships.

Main Outline:

1. Introduction to E-commerce and Marketing - Overview of the principles of e-commerce and digital marketing, their history, and current trends.
2. Fundamentals of E-commerce - Basics of online business management and e-commerce platform management.
3. Digital Marketing Strategies - Techniques for developing and implementing digital marketing campaigns.
4. Social Media Management - Principles of managing and creating content for social media platforms.
5. Search Engine Optimization (SEO) - Techniques for optimizing websites and content for search engines.
6. Content Marketing - Strategies for creating and distributing valuable content to attract and engage audiences.
7. Data Analytics for Marketing - Methods for analyzing and interpreting data to inform marketing decisions.
8. Customer Relationship Management (CRM) - Principles for managing customer interactions and data to build relationships.
9. Email Marketing - Techniques for creating and managing effective email marketing campaigns.
10. Mobile Marketing - Marketing strategies for reaching consumers on mobile devices.
11. E-commerce Law and Ethics - Exploration of legal and ethical considerations in e-commerce and digital marketing.
12. Practical Training - Real-world experiences in digital marketing agencies, e-commerce companies, online retailers, or related organizations.
13. Capstone Project - Comprehensive project applying e-commerce and marketing skills, such as developing an e-commerce strategy, conducting a digital marketing campaign, or implementing a CRM system.

Assessment Methods:

• Analysis of e-commerce and marketing principles
• E-commerce projects
• Digital marketing strategy projects
• Social media management projects
• SEO projects
• Content marketing projects
• Data analytics projects
• CRM projects
• Email marketing projects
• Mobile marketing projects
• E-commerce law and ethics projects
• Practical training reports
• Final projects and presentations

Recommended Textbooks:

• "Introduction to E-commerce and Marketing"
• "Fundamentals of E-commerce"
• "Digital Marketing Strategies"
• "Social Media Management"
• "Search Engine Optimization (SEO)"
• "Content Marketing"
• "Data Analytics for Marketing"
• "Customer Relationship Management (CRM)"
• "Email Marketing"
• "Mobile Marketing"
• "E-commerce Law and Ethics"

Prerequisites:

Basic knowledge of business principles and marketing, with an interest in e-commerce and digital marketing.

Program Duration:

Typically 4 years to obtain a Bachelor’s degree in e-commerce and marketing.

Certification:

Graduates can obtain certifications such as:

• Google Analytics Certification
• Facebook Blueprint Certification
• Hootsuite Platform Certification
• Certified Professional in JavaScript Development
• Certifications in specific e-commerce and digital marketing technologies

Target Audience:

Aspiring digital marketers, e-commerce managers, social media specialists, content creators, data analysts, CRM managers, and professionals seeking careers in digital marketing agencies, e-commerce companies, online retailers, and related fields. This specialization equips students with the digital, analytical, and strategic skills needed to excel in e-commerce and marketing, supporting careers in various roles within digital marketing agencies, e-commerce companies, online retailers, and related fields.

The program offers comprehensive education in e-commerce principles, e-commerce, digital marketing, social media management, SEO, content marketing, data analytics, CRM, email marketing, mobile marketing, ethics, and hands-on experience through projects and internships, preparing students for successful careers in the field.