Faculty: Vocational School The E-Trade and Marketing major focuses on the principles and practices of conducting business and marketing activities in the digital environment. Students gain skills in e-commerce, digital marketing, social media management, data analytics, customer relationship management (CRM), and strategic planning, preparing for careers in digital marketing, e-commerce, online retail, and related fields. **Learning Objectives:** - Understand the principles of e-trade and digital marketing. - Develop skills in e-commerce and online business management. - Learn digital marketing strategies and techniques. - Explore social media management and content creation. - Analyze data analytics and customer relationship management (CRM). - Develop critical thinking, problem-solving, and strategic planning skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to E-Trade and Marketing** - Overview of e-trade and digital marketing principles, history, and current trends. 2. **E-Commerce Fundamentals** - Fundamentals of conducting business online and managing e-commerce platforms. 3. **Digital Marketing Strategies** - Techniques for developing and implementing digital marketing campaigns. 4. **Social Media Management** - Principles of managing and creating content for social media platforms. 5. **Search Engine Optimization (SEO)** - Techniques for optimizing websites and content for search engines. 6. **Content Marketing** - Strategies for creating and distributing valuable content to attract and engage audiences. 7. **Data Analytics for Marketing** - Methods for analyzing and interpreting data to inform marketing decisions. 8. **Customer Relationship Management (CRM)** - Principles of managing customer interactions and data to build relationships. 9. **E-Mail Marketing** - Techniques for creating and managing effective email marketing campaigns. 10. **Mobile Marketing** - Strategies for marketing to consumers on mobile devices. 11. **E-Trade Law and Ethics** - Exploration of legal and ethical considerations in e-trade and digital marketing. 12. **Internship/Practicum** - Real-world experiences in digital marketing agencies, e-commerce companies, online retailers, or related organizations. 13. **Capstone Project** - Comprehensive project applying e-trade and marketing skills, such as developing an e-commerce strategy, conducting a digital marketing campaign, or implementing a CRM system. **Assessment Methods:** - E-trade and marketing principles analyses - E-commerce projects - Digital marketing strategies projects - Social media management projects - SEO projects - Content marketing projects - Data analytics projects - CRM projects - Email marketing projects - Mobile marketing projects - E-trade law and ethics projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to E-Trade and Marketing" - "E-Commerce Fundamentals" - "Digital Marketing Strategies" - "Social Media Management" - "Search Engine Optimization (SEO)" - "Content Marketing" - "Data Analytics for Marketing" - "Customer Relationship Management (CRM)" - "E-Mail Marketing" - "Mobile Marketing" - "E-Trade Law and Ethics" **Prerequisites:** Basic knowledge of business principles, marketing, and an interest in e-trade and digital marketing. **Major Duration:** Typically 4 years for a bachelor's degree in E-Trade and Marketing. **Certification:** Graduates may pursue certifications such as: - Google Analytics Certification - Facebook Blueprint Certification - Hootsuite Platform Certification - Certified Professional in JavaScript Development - Certifications in specific e-commerce and digital marketing technologies **Target Audience:** Aspiring digital marketers, e-commerce managers, social media specialists, content creators, data analysts, CRM managers, and professionals seeking careers in digital marketing agencies, e-commerce companies, online retailers, and related fields. This major equips students with the digital, analytical, and strategic skills needed to excel in e-trade and marketing, supporting careers in various roles within digital marketing agencies, e-commerce companies, online retailers, and related fields. The program provides a comprehensive education in e-trade principles, e-commerce, digital marketing, social media management, SEO, content marketing, data analytics, CRM, email marketing, mobile marketing, ethics, and practical experience through projects and internships, preparing students for successful careers in the field.