Faculty: Logistics The E-Commerce and Marketing major focuses on the principles and practices of online business, digital marketing, and customer engagement. Students gain skills in e-commerce strategies, digital marketing techniques, customer relationship management, data analytics, and social media marketing, preparing for careers in e-commerce, digital marketing, online retail, and related fields. **Learning Objectives:** - Understand the principles of e-commerce and digital marketing. - Develop skills in e-commerce strategies and online business models. - Learn digital marketing techniques and customer engagement strategies. - Explore customer relationship management (CRM) and data analytics. - Analyze social media marketing and content creation. - Develop critical thinking, problem-solving, and decision-making skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to E-Commerce and Marketing** - Overview of e-commerce and digital marketing principles, history, and industry trends. 2. **E-Commerce Strategies** - Fundamentals of developing and implementing e-commerce strategies. 3. **Digital Marketing Techniques** - Principles of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. 4. **Customer Relationship Management (CRM)** - Techniques for managing customer relationships and data. 5. **Data Analytics in Marketing** - Application of data analytics for improving marketing strategies and customer engagement. 6. **Social Media Marketing** - Strategies for leveraging social media platforms for marketing and customer engagement. 7. **Content Creation and Management** - Principles of creating and managing digital content for marketing purposes. 8. **Online Retail and Marketplaces** - Understanding the dynamics of online retail and marketplace platforms. 9. **E-Commerce Technology and Platforms** - Exploration of e-commerce technologies and platforms, including e-commerce software and payment systems. 10. **Consumer Behavior in Digital Environments** - Analysis of consumer behavior and decision-making processes in digital environments. 11. **Portfolio Development** - Creating a professional portfolio showcasing e-commerce and marketing skills. 12. **Internship/Practicum** - Real-world experiences in e-commerce companies, digital marketing agencies, online retailers, or marketing departments. 13. **Capstone Project** - Comprehensive project applying e-commerce and marketing skills, such as developing an e-commerce strategy, conducting a digital marketing campaign, or analyzing consumer behavior. **Assessment Methods:** - E-commerce and digital marketing principles analyses - E-commerce strategies projects - Digital marketing techniques projects - Customer relationship management (CRM) projects - Data analytics in marketing projects - Social media marketing projects - Content creation and management projects - Online retail and marketplaces projects - E-commerce technology and platforms projects - Consumer behavior in digital environments projects - Portfolio development projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to E-Commerce and Marketing" - "E-Commerce Strategies" - "Digital Marketing Techniques" - "Customer Relationship Management (CRM)" - "Data Analytics in Marketing" - "Social Media Marketing" - "Content Creation and Management" - "Online Retail and Marketplaces" - "E-Commerce Technology and Platforms" - "Consumer Behavior in Digital Environments" - "Portfolio Development" **Prerequisites:** Basic knowledge of business principles, marketing, and an interest in e-commerce and digital marketing. **Major Duration:** Typically 4 years for a bachelor's degree in E-Commerce and Marketing. **Certification:** Graduates may pursue certifications such as: - Google Analytics Individual Qualification (GAIQ) - Facebook Blueprint Certification - Certified Professional in E-Commerce (CPEC) - Certifications in specific e-commerce and digital marketing software **Target Audience:** Aspiring e-commerce managers, digital marketers, online retail specialists, and professionals seeking careers in e-commerce companies, digital marketing agencies, online retailers, marketing departments, and related fields. This major equips students with the strategic, analytical, and technical skills needed to excel in e-commerce and digital marketing, supporting careers in various roles within e-commerce companies, digital marketing agencies, online retailers, marketing departments, and related fields.