e - business management

Faculty: Graduate School of Social Sciences

This major provides a comprehensive understanding of the principles and practices of electronic business management, focusing on the strategic, operational, and technological aspects of managing online businesses. Students will explore key topics such as digital marketing, e-commerce strategies, supply chain management, and data analytics. The major emphasizes integrating theoretical knowledge with practical skills to prepare students for careers in electronic business management, digital entrepreneurship, and online business consulting.

Learning Objectives:

• Understand the fundamental principles of electronic business management and its role in the digital economy.
• Develop skills in designing and implementing e-commerce strategies.
• Learn techniques for digital marketing, customer relationship management, and online sales.
• Explore supply chain management and logistics principles in electronic businesses.
• Understand the impact of data analytics and business intelligence on decision-making.
• Analyze challenges and opportunities in the field of electronic business management.
• Develop critical thinking and problem-solving skills to address contemporary issues in electronic business.

Main Outline:

1. Introduction to Electronic Business Management
   • Overview of electronic business management, its history, and significance in the digital economy.
2. E-Commerce Strategies
   • Fundamentals of e-commerce, including business models, revenue streams, and online markets.
   • Techniques for developing and implementing effective e-commerce strategies.
3. Digital Marketing
   • Principles of digital marketing, including search engine optimization, social media marketing, and email marketing.
   • Techniques for creating and managing digital marketing campaigns.
4. Customer Relationship Management (CRM)
   • Study of CRM systems and strategies for managing customer interactions and data.
   • Techniques to enhance customer satisfaction and loyalty through CRM.
5. Supply Chain Management and Logistics
   • Basics of supply chain management, including inventory management, order fulfillment, and logistics.
   • Techniques to improve supply chain processes in e-commerce.
6. Data Analytics and Business Intelligence
   • Principles of data analytics, including data collection, analysis, and visualization.
   • Techniques for using business intelligence tools to support decision-making.
7. Legal and Ethical Issues in E-commerce
   • Study of legal and ethical issues in e-commerce, including data privacy, intellectual property, and cybersecurity.
   • Techniques to ensure compliance and ethical practices in e-commerce operations.
8. Emerging Trends in E-Commerce Management
   • Impact of emerging trends, such as artificial intelligence, blockchain, and multichannel retail, on e-commerce management.
   • Techniques for integrating new trends into e-commerce strategies.

Assessment Methods:

• Business plans and e-commerce projects to assess practical skills.
• Written assignments and research papers to assess understanding of e-commerce principles and practices.
• Presentations and reports on digital marketing and e-commerce strategies.
• Participation in group discussions and debates on contemporary issues in e-commerce.

Recommended Textbooks:

• E-commerce 2023: Business, Technology, and Society by Kenneth C. Laudon and Carol Guercio Traver.
• Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis-Chadwick.
• Supply Chain Management: Strategy, Planning, and Operation by Sunil Chopra and Peter Meindl.

Prerequisites:

Basic knowledge of business, marketing, and information technology is recommended. This major is suitable for students in business, management, information systems, and related fields.

Duration of the Program:

Typically, this major lasts four academic years, combining lectures, case studies, and practical projects.

Certification:

Upon successful completion, students may receive a degree in electronic business management, depending on the program and institution.

Target Audience:

This major is designed for undergraduate and graduate students in business, management, information systems, and related fields, as well as professionals seeking to enhance their skills in electronic business management. This program prepares students and professionals to excel in electronic business management, leveraging theoretical knowledge, practical skills, and understanding of emerging trends to create and manage successful online businesses.