Faculty: Graduate School of Social Science This major provides a comprehensive understanding of the principles and practices of e-business management, focusing on the strategic, operational, and technological aspects of managing online businesses. Students will explore key topics such as digital marketing, e-commerce strategies, supply chain management, and data analytics. The major emphasizes the integration of theoretical knowledge and practical skills to prepare students for careers in e-business management, digital entrepreneurship, and online business consulting. **Learning Objectives:** - Understand the fundamental principles of e-business management and their role in the digital economy. - Develop skills in designing and implementing e-commerce strategies. - Learn techniques for digital marketing, customer relationship management, and online sales. - Explore the principles of supply chain management and logistics in e-business. - Understand the impact of data analytics and business intelligence on decision-making. - Analyze the challenges and opportunities of working in the field of e-business management. - Develop critical thinking and problem-solving skills to address contemporary issues in e-business. **Major Outline:** 1. **Introduction to E-Business Management** - Overview of e-business management, its history, and its significance in the digital economy. 2. **E-Commerce Strategies** - Fundamentals of e-commerce, including business models, revenue streams, and online marketplaces. - Techniques for developing and implementing effective e-commerce strategies. 3. **Digital Marketing** - Principles of digital marketing, including SEO, social media marketing, and email marketing. - Techniques for creating and managing digital marketing campaigns. 4. **Customer Relationship Management (CRM)** - Study of CRM systems and strategies for managing customer interactions and data. - Techniques for enhancing customer satisfaction and loyalty through CRM. 5. **Supply Chain Management and Logistics** - Fundamentals of supply chain management, including inventory management, order fulfillment, and logistics. - Techniques for optimizing supply chain operations in e-business. 6. **Data Analytics and Business Intelligence** - Principles of data analytics, including data collection, analysis, and visualization. - Techniques for using business intelligence tools to support decision-making. 7. **Legal and Ethical Issues in E-Business** - Study of legal and ethical issues in e-business, including data privacy, intellectual property, and cybersecurity. - Techniques for ensuring compliance and ethical practices in e-business operations. 8. **Emerging Trends in E-Business Management** - Impact of emerging trends, such as artificial intelligence, blockchain, and omnichannel retailing, on e-business management. - Techniques for integrating new trends into e-business strategies. **Assessment Methods:** - Business plans and e-commerce projects to evaluate practical skills. - Written assignments and research papers to assess knowledge of e-business principles and practices. - Presentations and reports on digital marketing and e-commerce strategies. - Participation in group discussions and debates on contemporary issues in e-business. **Recommended Textbooks:** - "E-Commerce 2023: Business, Technology, Society" by Kenneth C. Laudon and Carol Guercio Traver. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. - "Supply Chain Management: Strategy, Planning, and Operation" by Sunil Chopra and Peter Meindl. **Prerequisites:** Basic knowledge of business, marketing, and information technology is recommended. This major is suitable for students in business, management, information systems, and related fields. **Major Duration:** Typically, this major runs for four academic years, with a combination of lectures, case studies, and practical projects. **Certification:** Upon successful completion, students may receive a degree in E-Business Management, depending on the program and institution. **Target Audience:** This major is designed for undergraduate and graduate students in business, management, information systems, and related fields, as well as professionals seeking to enhance their skills in e-business management. This major prepares students and professionals to excel in the field of e-business management, leveraging theoretical knowledge, practical skills, and an understanding of emerging trends to create and manage successful online businesses.