College: Graduate School of Social Sciences

This major focuses on the strategies and techniques used to promote products and services through digital channels. Students will study Search Engine Optimization (SEO), social media marketing, content marketing, and data analytics. The program combines theoretical knowledge with practical skills to prepare students for careers in digital marketing, e-commerce, and online brand management.

Learning Objectives:

• Understand the principles of digital marketing and their role in modern business.
• Develop skills in creating and managing digital marketing campaigns.
• Learn techniques to improve online presence and engagement.
• Explore data analysis principles and apply them in marketing.
• Understand the impact of digital marketing on consumer behavior and business performance.
• Analyze challenges and opportunities in the digital marketing field.
• Develop critical thinking and problem-solving skills to address contemporary marketing challenges.

Core Outline:

1. Introduction to Digital Marketing
   • Overview of the field, its history, and its importance in business.
2. Search Engine Optimization (SEO)
   • Techniques to enhance website visibility and search engine ranking.
3. Social Media Marketing
   • Strategies for leveraging social media platforms to promote and engage with the brand.
4. Content Marketing
   • Principles of creating and distributing valuable content to attract and retain customers.
5. Data Analytics and Marketing Metrics
   • Techniques for analyzing marketing data and measuring campaign performance.
6. e-Commerce and Online Brand Management
   • Strategies for managing online sales and brand reputation.
7. Emerging Trends in Digital Marketing
   • Impact of new technologies, such as AI and machine learning, on digital marketing.

Assessment Methods:

• Digital marketing campaigns and projects.
• Written assignments and research papers.
• Presentations on digital marketing strategies and case studies.
• Participation in group discussions on contemporary issues.

Recommended Textbooks:

• "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.
• "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger.
• "The New Rules of Marketing and PR" by David Meerman Scott.

Prerequisites:

Basic knowledge of marketing, business, or related fields.

Duration:

Four years, combining lectures, practical projects, and internships.

Degree:

Degree in Digital Marketing, depending on the program.

Target Audience:

Undergraduate and graduate students in marketing, business, or related fields, and professionals seeking to enhance their skills. This major prepares students to create and manage effective digital marketing campaigns, leveraging theoretical knowledge, practical skills, and emerging trends to drive business success.