Faculty: INSTITUT OF GRADUATE PGROGRAMS The Communication Design and Semiotics major focuses on the study and application of visual communication and the science of signs and symbols. Students gain skills in graphic design, typography, visual storytelling, semiotics, and cultural analysis, preparing for careers in graphic design, branding, advertising, and related fields. **Learning Objectives:** - Understand the principles of communication design and semiotics. - Develop skills in graphic design and typography. - Learn visual storytelling and narrative techniques. - Explore semiotics and the analysis of signs and symbols. - Analyze cultural and media studies. - Develop critical thinking, problem-solving, and creative skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Communication Design** - Overview of communication design principles, history, and industry trends. 2. **Graphic Design Fundamentals** - Fundamentals of graphic design, including composition, color theory, and layout. 3. **Typography** - Principles of typography and its application in design. 4. **Visual Storytelling** - Techniques for creating visual narratives and storytelling through design. 5. **Semiotics** - Study of signs, symbols, and their meanings in communication and culture. 6. **Cultural and Media Studies** - Analysis of cultural trends and media influences on communication design. 7. **Branding and Identity Design** - Developing brand identities and visual systems for companies and products. 8. **User Experience (UX) and User Interface (UI) Design** - Principles of designing user-friendly and intuitive digital interfaces. 9. **Interaction Design** - Creating interactive experiences and digital products. 10. **Research Methods in Design** - Techniques for conducting design research and user testing. 11. **Portfolio Development** - Creating a professional portfolio showcasing communication design and semiotics skills. 12. **Internship/Practicum** - Real-world experiences in design agencies, advertising firms, branding companies, or media organizations. 13. **Capstone Project** - Comprehensive project applying communication design and semiotics skills, such as developing a brand identity, creating a visual narrative, or conducting a semiotic analysis. **Assessment Methods:** - Communication design principles analyses - Graphic design projects - Typography projects - Visual storytelling projects - Semiotics projects - Cultural and media studies projects - Branding and identity design projects - UX and UI design projects - Interaction design projects - Research methods in design projects - Portfolio development projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Communication Design" - "Graphic Design Fundamentals" - "Typography" - "Visual Storytelling" - "Semiotics" - "Cultural and Media Studies" - "Branding and Identity Design" - "User Experience (UX) and User Interface (UI) Design" - "Interaction Design" - "Research Methods in Design" - "Portfolio Development" **Prerequisites:** Basic knowledge of design principles, communication studies, and an interest in visual communication and semiotics. **Major Duration:** Typically 4 years for a bachelor's degree in Communication Design and Semiotics. **Certification:** Graduates may pursue certifications such as: - Adobe Certified Expert (ACE) in graphic design software - Certified Professional in User Experience (CPUX) - Certifications in specific design and research software **Target Audience:** Aspiring graphic designers, branding specialists, advertising professionals, UX/UI designers, and media analysts seeking careers in design agencies, advertising firms, branding companies, media organizations, and related fields. This major equips students with the creative, analytical, and technical skills needed to excel in communication design and semiotics, supporting careers in various roles within design agencies, advertising firms, branding companies, media organizations, and related fields.