College: Graduate School of Social Sciences

Business administration focuses on managing and leading organizations. Students develop skills in management, marketing, finance, operations, and strategic planning, preparing for careers in various industries.

Learning Objectives:

• Understand the fundamentals of business management and administration.
• Develop skills in strategic planning, decision-making, and leadership.
• Learn techniques in operations, marketing, and financial management.
• Explore principles of organizational behavior, human resources, and ethics.
• Analyze and interpret business data and market trends.
• Develop critical thinking, problem-solving, and communication skills.

Main Curriculum:

1. Introduction to Business Administration - Overview of key concepts and practices in business administration.
2. Strategic Management - Principles and techniques of strategic planning and business strategy.
3. Marketing Management - Principles and techniques of market research and marketing strategies.
4. Financial Management - Principles and techniques of financial planning and investment analysis.
5. Operations Management - Principles and techniques of supply chain management and process improvement.
6. Organizational Behavior - Principles and techniques of leadership and team dynamics.
7. Human Resource Management - Principles and techniques in recruitment, training, and performance management.
8. Business Ethics - Principles and techniques in ethical decision-making and corporate social responsibility.
9. Practical Training in Business Administration - Real-world experiences through internships and projects in companies.
10. Business Administration Capstone Project - A comprehensive project applying skills in strategic management, marketing, or financial management.

Assessment Methods:

• Strategic management plans, marketing campaigns, financial analyses, operations management projects, organizational behavior studies, human resource management plans, ethics analyses, training reports, capstone projects, group projects, and presentations.

Recommended Textbooks:

• "Principles of Management" by David A. DeCenzo and Stephen P. Robbins.
• "Strategic Management" by Charles W. L. Hill and Gareth R. Jones.
• "Marketing Management" by Philip Kotler and Kevin Lane Keller.
• "Financial Management" by Eugene F. Brigham and Michael C. Ehrhardt.
• "Operations Management" by Jay Heizer, Barry Render, and Chuck Munson.
• "Organizational Behavior" by Stephen P. Robbins and Timothy A. Judge.
• "Human Resource Management" by Gary Dessler.
• "Business Ethics" by Various Authors.

Prerequisites:

Basic knowledge of business principles, economics, and mathematics. Suitable for students interested in management and organizational leadership.

Duration of the Program:

Typically 4 years to earn a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates may earn a degree in Business Administration and pursue higher education or professional certifications, such as an MBA.

Target Audience:

Aspiring business managers, entrepreneurs, marketing specialists, financial analysts, operations managers, human resource professionals, and individuals seeking careers in corporate management, consulting, entrepreneurship, and non-profit organizations. This program equips students with managerial, strategic, and operational skills needed to excel in business administration, supporting careers in various industries and organizational roles.