Faculty: Media This major focuses on the creative and strategic aspects of advertising design and communication. Students develop skills in graphic design, copywriting, media planning, and brand management. Graduates are prepared for careers in advertising agencies, marketing departments, and creative industries. **Learning Objectives:** - Understand the fundamentals of advertising design and communication strategies. - Develop skills in graphic design, typography, and visual storytelling. - Learn techniques for creating effective copywriting and advertising campaigns. - Explore principles of media planning, brand management, and consumer behavior. - Analyze and interpret advertising data and market trends. - Develop critical thinking, creativity, and strategic planning skills for effective advertising campaigns. **Major Outline:** 1. **Introduction to Advertisement Design and Communication** - Overview of key concepts, principles, and practices in advertising design and communication. - Fundamentals of advertising, marketing, and consumer behavior. 2. **Graphic Design for Advertising** - Principles of graphic design, including typography, layout, and visual hierarchy. - Techniques for creating visually appealing and effective advertising designs. 3. **Copywriting and Creative Strategy** - Fundamentals of copywriting, including headlines, body copy, and calls to action. - Techniques for developing creative strategies and compelling advertising messages. 4. **Media Planning** - Principles of media planning, including channel selection, budgeting, and scheduling. - Techniques for creating effective media plans and optimizing advertising reach and frequency. 5. **Brand Management** - Principles of brand management, including brand identity, positioning, and equity. - Techniques for building and managing strong brands through advertising and communication strategies. 6. **Consumer Behavior** - Principles of consumer behavior, including decision-making processes, motivations, and influences. - Techniques for understanding and targeting consumers through market research and analysis. 7. **Digital Advertising** - Principles of digital advertising, including online ad formats, programmatic advertising, and social media marketing. - Techniques for creating and managing effective digital advertising campaigns. 8. **Practicum in Advertisement Design and Communication** - Real-world experiences in advertisement design and communication, including observations, internships, and hands-on projects in advertising agencies, marketing departments, or creative studios. - Application of learned skills in practical advertising and communication scenarios. 9. **Capstone Project in Advertisement Design and Communication** - Comprehensive project applying skills in graphic design, copywriting, media planning, or brand management. - Delivery of a polished advertising campaign, brand strategy, or creative portfolio. **Assessment Methods:** - Advertising design projects, copywriting assignments, media planning reports, brand management strategies, consumer behavior analyses, digital advertising campaigns, practicum reports, capstone projects, group projects, and internship evaluations. **Recommended Textbooks:** - "Advertising and Integrated Brand Promotion" by George E. Belch and Michael A. Belch. - "Graphic Design: The New Basics" by Ellen Lupton and Jennifer Cole Phillips. - "Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" by Luke Sullivan. - "Media Planning: From Analytics to Execution" by Erwin Ephron. - "Strategic Brand Management" by Kevin Lane Keller. - "Consumer Behavior" by Michael R. Solomon. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. **Prerequisites:** Basic knowledge of marketing, design, and communication. Suitable for students interested in advertising, graphic design, and creative communication. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in Advertisement Design and Communication and pursue further education or professional certifications in related fields, such as a Master's in Advertising, Graphic Design, or related disciplines. Certifications from organizations like the American Association of Advertising Agencies (4A's) may also be pursued. **Target Audience:** Aspiring advertising creatives, graphic designers, copywriters, media planners, brand managers, and individuals seeking careers in advertising agencies, marketing departments, and creative industries. This major equips students with the creative, strategic, and communication skills needed to excel in advertisement design and communication, supporting careers in advertising, marketing, and creative industries.