E-commerce Major in Turkey - What do you know about it?

E-commerce major in Turkey is one of the majors offered by Turkish public and private universities, and we are not exaggerating if we say that this major is relatively new.

The e-commerce specialization in Turkey is one of the fields offered by both public and private Turkish universities, and it is no exaggeration to say that this relatively new program attracts thousands of students each year who come to Turkey to study it.

Skyline Education will provide you with the most important information about this specialization, including an overview of it, its study subjects, the language and duration of study, as well as the skills that the student will acquire upon graduation and the available job opportunities.

Finally, we will discuss the top three universities that offer this specialization, and then conclude our article by explaining the reasons that motivate you to choose Turkish universities to study e-commerce.

We wish you to gain the maximum benefit possible from this article.

Overview of the E-commerce Specialization in Turkey

The concept of e-commerce refers to a set of commercial activities employed in all fields of modern and advanced technology; simply put, it is the process of buying and selling goods and services using the internet.

Furthermore, the e-commerce specialization is one of the fields that combines business management and electronic marketing, also known as digital marketing, which is closely linked to the concept of e-commerce.

This, in turn, aims to identify customer needs and study competitors, after which services or products are promoted according to well-planned marketing strategies executed through online platforms.

Study Subjects

During the years of study in this specialization, students will learn everything related to e-commerce through various courses, the most important of which are:

Marketing Principles.
Principles of Management.
Principles of Accounting.
Introduction to E-business.
Models and Processes of E-business.
Legal Issues in E-business.
Commercial Legislation.
E-business Strategies.
Design and Management of Websites.
Multimedia Systems and Applications.
Fundamentals of Information Technology.
Intelligent Business Systems.
Entrepreneurship.
Development of E-business Systems.
Security of Information Network Systems.
E-commerce and Electronic Payment.
E-business Technologies.

Years and Language of Study

The duration of the e-commerce specialization in Turkey is 4 years, divided into 8 semesters, with the possibility of an additional year if the student is not proficient in the language of instruction.

As for the language of instruction, students can study this specialization by choosing either Turkish or English, with the possibility of a preparatory year if the student, as mentioned, is not proficient in the language of instruction.

What Are the Skills Acquired Upon Graduation from E-commerce?

Turkish universities provide students with a set of experiences during the years of studying the e-commerce specialization in Turkey, the most important of which are:

How to develop various types of websites.
Training students in various areas of e-commerce.
Gaining experience in commercial business.
Teaching students how to conduct commercial research using the internet.
How to create electronic profiles for clients.
How to manage companies’ websites.
Providing students with information on how to support electronic operations and develop employees’ digital skills.
Understanding methods of logical and sound analysis of problems and seeking appropriate solutions, especially for issues related to marketing and e-commerce.
Teaching students the correct ways to establish an effective and reliable system for the company, clients, and employees.

What Are the Career Fields for Graduates of This Specialization?

The e-commerce specialization in Turkey is considered a field with a promising future, with demand steadily increasing due to the importance of using digital marketing to conduct commercial business in our current era.

As an e-commerce graduate, you can work in many fields, the most important of which are:

Administrative Manager.
Researcher.
General Projects Manager.
Public Relations Manager.
Purchasing Manager.
Financial Manager.
Analyst for Commercial and Electronic Business.
Freelance Opportunities.
Information Security Consultant.
Production Manager.
Bank Manager.

It is worth mentioning that there are many other available job opportunities that we cannot list exhaustively, and these positions are known for their high salaries, especially for professionals in search engine marketing.

Average salaries range between 40,000 dollars and up to 98,000 dollars per year, depending, of course, on experience, the standing of the company, and the country in which one works.

What Are the Most Important Turkish Universities That Teach E-commerce?

If you are looking for the best universities known for the quality of their e-commerce education in Turkey, here are three universities for you:

1- Istanbul Gelisim University:

This university was founded by the "Gelisim Foundation for Education, Health, Culture, and Social Services," and it is located in the European part of Istanbul, specifically in the Avcilar area.

Istanbul Gelisim University is one of the most favored universities among international students, with approximately 31,000 local and international students studying around 57 undergraduate programs, 27 master's programs, and 6 doctoral programs.

2- Yeditepe University:

This university was founded by the "Istanbul Education and Culture Foundation (ISTEK)" and aims to equip students with technological skills while keeping them fully aware of global technological developments.

Yeditepe University offers 77 undergraduate programs, 82 master's programs, and 43 doctoral programs, making it one of the best universities offering the e-commerce specialization in Turkey.

3- Istanbul Ticaret University:

This is one of the best private Turkish universities located in the most upscale neighborhoods of Istanbul. It was established by the "Chamber of Commerce and Social Services Education Foundation" and comprises 6 faculties along with 4 institutes for postgraduate studies, which include a variety of master's and doctoral programs.

Moreover, the university is distinguished by its possession of several research and application centers equipped with all the necessary equipment to conduct research and practical experiments.

What Are the Advantages of Studying This Specialization in Turkey?

There are many advantages to studying the e-commerce specialization in Turkey that will encourage you to choose Turkey for your studies, and here are the most notable ones:

The program is taught by a select group of professors who possess high competence and extensive experience in this field.
Turkish universities employ a strong educational curriculum that is continuously updated to keep pace with the latest global developments.
Degrees from Turkish universities are recognized in most countries, due to the prestigious status of these institutions.
It is possible to study this specialization in both English and Turkish, which makes it easier for international students.
Students are granted a preparatory year to study the language they have chosen for their instruction.
There is the possibility of continuing studies in European universities through the Erasmus student exchange program.
The cost of education and living is low compared to the expenses in European and American universities.
The necessary infrastructure and facilities—such as laboratories, training centers, and libraries—are provided to ensure the quality of the educational process on campus.