الكلية: الاقتصاد والعلوم الإدارية This major focuses on the strategic management and operation of electronic commerce platforms. Students develop skills in digital marketing, supply chain management, data analytics, and e-commerce technologies, preparing them for careers in e-commerce, digital marketing, and related fields. **Learning Objectives:** - Understand fundamentals of e-commerce and digital business models. - Develop skills in digital marketing, SEO, and social media marketing. - Learn techniques for managing e-commerce supply chains. - Explore principles of data analytics, CRM, and UX design. - Analyze and interpret e-commerce data and market trends. - Develop critical thinking and strategic planning skills for effective e-commerce management. **Major Outline:** 1. **Introduction to E-Commerce and Management** - Overview of key concepts and practices in e-commerce and digital business. 2. **Digital Marketing** - Principles of digital marketing, including SEO, PPC, and social media marketing. 3. **Supply Chain Management in E-Commerce** - Fundamentals of supply chain management, logistics, and inventory management. 4. **Data Analytics in E-Commerce** - Principles of data analytics, customer data analysis, and performance metrics. 5. **Customer Relationship Management (CRM)** - Principles of CRM, customer segmentation, and engagement strategies. 6. **User Experience (UX) Design** - Fundamentals of UX design, user research, and usability testing. 7. **E-Commerce Technologies** - Principles of e-commerce technologies, platform development, and cybersecurity. 8. **Practicum in E-Commerce and Management** - Real-world experiences through internships and projects in e-commerce companies or digital marketing agencies. 9. **Capstone Project in E-Commerce and Management** - Comprehensive project applying skills in digital marketing, supply chain management, or data analytics. **Assessment Methods:** - Digital marketing campaigns, supply chain management plans, data analytics reports, CRM strategies, UX design projects, practicum reports, capstone projects, group projects, and internship evaluations. **Recommended Textbooks:** - "E-Commerce: Business, Technology, Society" by Kenneth C. Laudon and Carol Guercio Traver. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. - "Supply Chain Management in E-Commerce" by various authors. - "Data Analytics in E-Commerce" by various authors. - "Customer Relationship Management" by Francis Buttle. - "User Experience Design" by various authors. - "E-Commerce Technologies" by various authors. **Prerequisites:** Basic knowledge of business, marketing, and information technology. Suitable for students interested in e-commerce and digital marketing. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in E-Commerce and Management and pursue further education or professional certifications in related fields. **Target Audience:** Aspiring e-commerce managers, digital marketers, supply chain analysts, data analysts, UX designers, and individuals seeking careers in e-commerce, digital marketing, and related fields. This major equips students with the skills needed to excel in e-commerce and management, supporting careers in e-commerce, digital marketing, supply chain management, and related fields.