Faculty: Media

The Visual Communication Design major focuses on creating and implementing visual content to effectively convey messages. Students gain skills in graphic design, typography, digital media, branding, and user experience (UX) design, preparing for careers in graphic design, advertising, digital media, and related fields.

Learning Objectives:

• Understand the principles of visual communication design.
• Develop skills in graphic design and typography.
• Learn techniques for producing digital and multimedia content.
• Explore brand and identity design.
• Analyze user experience (UX) and user interface (UI) design.
• Develop critical thinking, problem-solving, and creative skills.
• Gain hands-on experience through projects and internships.

Main Curriculum:

1. Introduction to Visual Communication Design - An overview of visual communication design principles, history, and industry trends.
2. Graphic Design Basics - Fundamentals of graphic design, including composition, color theory, and layout.
3. Typography - Principles of typography and its application in design.
4. Digital Media and Multimedia Production - Techniques for creating digital and multimedia content, including video, animation, and interactive media.
5. Brand and Identity Design - Development of brand identities and visual systems for companies and products.
6. User Experience (UX) and User Interface (UI) Design - Principles of designing user-friendly and intuitive digital interfaces.
7. Print and Publishing Design - Designing for print media, including books, magazines, and packaging.
8. Web Design and Development - Creating and developing websites with a focus on visual design and user experience.
9. Animation and Motion Graphics - Techniques for creating animations and motion graphics for digital media.
10. Portfolio Development - Creating a professional portfolio showcasing visual communication design skills.
11. Internship/Practical Training - Real-world experiences in design agencies, advertising companies, digital media firms, or in-house design departments.
12. Graduation Project - A comprehensive project applying visual communication design skills, such as brand identity development, website design, or multimedia campaign creation.

Assessment Methods:

• Analysis of visual communication design principles
• Graphic design projects
• Typography projects
• Digital media and multimedia production projects
• Brand and identity design projects
• User experience and user interface design projects
• Print and publishing design projects
• Web design and development projects
• Animation and motion graphics projects
• Portfolio development projects
• Internship reports
• Graduation projects and presentations

Recommended Textbooks:

• "Introduction to Visual Communication Design"
• "Graphic Design Basics"
• "Typography"
• "Digital Media and Multimedia Production"
• "Brand and Identity Design"
• "User Experience (UX) and User Interface (UI) Design"
• "Print and Publishing Design"
• "Web Design and Development"
• "Animation and Motion Graphics"
• "Portfolio Development"

Prerequisites:

Basic knowledge of design principles and computer skills with an interest in visual communication design.

Duration of the Major:

Typically 4 years to earn a bachelor's degree in Visual Communication Design.

Certification:

Graduates can obtain certifications such as:

• Adobe Certified Expert (ACE) in graphic design software
• Certified Professional for Usability and User Experience (CPUX)
• Certificates in specific design and multimedia software

Target Audience:

Aspiring graphic designers, digital media producers, branding specialists, UX/UI designers, and professionals seeking careers in design agencies, advertising firms, digital media companies, in-house design departments, and related fields. This major equips students with the creative and technical skills necessary to excel in visual communication design, supporting careers in various roles within design agencies, advertising companies, digital media firms, and in-house design departments.