Faculty: Media The Visual Communication Design major focuses on the creation and implementation of visual content to convey messages effectively. Students gain skills in graphic design, typography, digital media, branding, and user experience (UX) design, preparing for careers in graphic design, advertising, digital media, and related fields. **Learning Objectives:** - Understand the principles of visual communication design. - Develop skills in graphic design and typography. - Learn digital media and multimedia production techniques. - Explore branding and identity design. - Analyze user experience (UX) and user interface (UI) design. - Develop critical thinking, problem-solving, and creative skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Visual Communication Design** - Overview of visual communication design principles, history, and industry trends. 2. **Graphic Design Fundamentals** - Fundamentals of graphic design, including composition, color theory, and layout. 3. **Typography** - Principles of typography and its application in design. 4. **Digital Media and Multimedia Production** - Techniques for creating digital and multimedia content, including video, animation, and interactive media. 5. **Branding and Identity Design** - Developing brand identities and visual systems for companies and products. 6. **User Experience (UX) and User Interface (UI) Design** - Principles of designing user-friendly and intuitive digital interfaces. 7. **Print and Publication Design** - Designing for print media, including books, magazines, and packaging. 8. **Web Design and Development** - Creating and developing websites with a focus on visual design and user experience. 9. **Motion Graphics and Animation** - Techniques for creating motion graphics and animations for digital media. 10. **Portfolio Development** - Creating a professional portfolio showcasing visual communication design skills. 11. **Internship/Practicum** - Real-world experiences in design agencies, advertising firms, digital media companies, or in-house design departments. 12. **Capstone Project** - Comprehensive project applying visual communication design skills, such as developing a brand identity, designing a website, or creating a multimedia campaign. **Assessment Methods:** - Visual communication design principles analyses - Graphic design projects - Typography projects - Digital media and multimedia production projects - Branding and identity design projects - UX and UI design projects - Print and publication design projects - Web design and development projects - Motion graphics and animation projects - Portfolio development projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Visual Communication Design" - "Graphic Design Fundamentals" - "Typography" - "Digital Media and Multimedia Production" - "Branding and Identity Design" - "User Experience (UX) and User Interface (UI) Design" - "Print and Publication Design" - "Web Design and Development" - "Motion Graphics and Animation" - "Portfolio Development" **Prerequisites:** Basic knowledge of design principles, computer skills, and an interest in visual communication design. **Major Duration:** Typically 4 years for a bachelor's degree in Visual Communication Design. **Certification:** Graduates may pursue certifications such as: - Adobe Certified Expert (ACE) in graphic design software - Certified Professional in User Experience (CPUX) - Certifications in specific design and multimedia software **Target Audience:** Aspiring graphic designers, digital media producers, branding specialists, UX/UI designers, and professionals seeking careers in design agencies, advertising firms, digital media companies, in-house design departments, and related fields. This major equips students with the creative and technical skills needed to excel in visual communication design, supporting careers in various roles within design agencies, advertising firms, digital media companies, in-house design departments, and related fields.