Tourism Management The Tourism Management major focuses on the planning, development, and operation of tourism destinations, services, and experiences. Students develop skills in tourism marketing, hospitality management, event planning, and sustainable tourism practices. Graduates are prepared for careers in tourism agencies, hotels, resorts, travel companies, and government tourism departments. **Learning Objectives:** - Understand the fundamentals of tourism management and hospitality. - Develop skills in tourism marketing, event planning, and customer service. - Learn techniques for managing tourism destinations, accommodations, and attractions. - Explore principles of sustainable tourism, cultural heritage, and eco-tourism. - Analyze and interpret tourism trends, market data, and consumer behavior. - Develop critical thinking, problem-solving, and management skills for effective tourism management. **Major Outline:** 1. **Introduction to Tourism Management** - Overview of key concepts, principles, and practices in tourism management. - Fundamentals of the tourism industry, including types of tourism, stakeholders, and economic impact. 2. **Tourism Marketing** - Principles of tourism marketing, including market segmentation, branding, and promotional strategies. - Techniques for developing and implementing effective tourism marketing campaigns. 3. **Hospitality Management** - Principles of hospitality management, including hotel operations, guest services, and revenue management. - Techniques for managing hospitality services and ensuring guest satisfaction. 4. **Event Planning and Management** - Principles of event planning and management, including event design, logistics, and risk management. - Techniques for organizing and executing successful events, from conferences to festivals. 5. **Sustainable Tourism** - Principles of sustainable tourism, including environmental conservation, community involvement, and responsible tourism practices. - Techniques for developing and promoting sustainable tourism initiatives. 6. **Cultural Heritage and Eco-Tourism** - Principles of cultural heritage and eco-tourism, including preservation of cultural sites, wildlife conservation, and adventure tourism. - Techniques for managing and promoting cultural and eco-tourism destinations. 7. **Tourism Policy and Planning** - Principles of tourism policy and planning, including government regulations, tourism development plans, and stakeholder collaboration. - Techniques for developing and implementing effective tourism policies and plans. 8. **Internship/Practicum** - Real-world experiences in tourism management settings, including internships in travel agencies, hotels, resorts, or tourism departments. - Application of learned skills in practical tourism management scenarios. 9. **Capstone Project in Tourism Management** - Comprehensive project applying skills in tourism marketing, event planning, or sustainable tourism. - Delivery of a polished tourism management project, marketing campaign, or research presentation. **Assessment Methods:** - Tourism marketing plans, hospitality management projects, event planning reports, sustainable tourism initiatives, cultural heritage studies, policy and planning analyses, internship/practicum reports, capstone projects, group projects, and presentations. **Recommended Textbooks:** - "Tourism Management" by various authors. - "Tourism Marketing" by various authors. - "Hospitality Management" by various authors. - "Event Planning and Management" by various authors. - "Sustainable Tourism" by various authors. - "Cultural Heritage and Eco-Tourism" by various authors. - "Tourism Policy and Planning" by various authors. **Prerequisites:** Basic knowledge of business, marketing, and an interest in tourism and hospitality management. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, internships, and capstone projects. For advanced practice, a Master's degree in Tourism Management may be pursued, which typically takes an additional 1-2 years. **Certification:** Graduates may receive a degree in Tourism Management and pursue further education or professional certifications, such as those offered by the Global Sustainable Tourism Council (GSTC) or the World Tourism Organization (UNWTO). **Target Audience:** Aspiring tourism managers, hospitality professionals, event planners, and individuals seeking careers in travel agencies, hotels, resorts, tourism departments, and various tourism-related roles. This major equips students with the management, marketing, and planning skills needed to excel in tourism management, supporting careers in various roles focused on developing and promoting tourism destinations and services.