Faculty: Vocational School This major provides a comprehensive understanding of the principles and practices of tourism guidance, focusing on the skills and knowledge required to lead and educate tourists in various cultural and natural settings. Students will explore key topics such as tour planning, cultural heritage, customer service, and sustainable tourism. The major emphasizes the integration of theoretical knowledge and practical skills to prepare students for careers in tourism, travel agencies, and related fields. **Learning Objectives:** - Understand the fundamental principles of tourism guidance and their role in enhancing tourist experiences. - Develop skills in planning and conducting tours. - Learn techniques for effective communication and customer service. - Explore the principles of cultural heritage and its significance in tourism. - Understand the impact of sustainable tourism practices. - Analyze the challenges and opportunities of working in tourism guidance. - Develop critical thinking and problem-solving skills to address challenges in tourism guidance. **Major Outline:** 1. **Introduction to Tourism Guidance** - Overview of tourism guidance, its history, and its significance in the tourism industry. 2. **Tour Planning and Management** - Fundamentals of tour planning, including itinerary development and logistics. - Techniques for managing and conducting tours effectively. 3. **Cultural Heritage and Interpretation** - Principles of cultural heritage, including historical sites and cultural practices. - Techniques for interpreting and presenting cultural heritage to tourists. 4. **Customer Service and Communication** - Fundamentals of customer service, including communication skills and conflict resolution. - Techniques for ensuring a positive tourist experience. 5. **Sustainable Tourism Practices** - Overview of sustainable tourism, including eco-tourism and responsible travel. - Techniques for promoting and implementing sustainable tourism practices. 6. **Ethics and Professional Practice in Tourism Guidance** - Overview of ethical and professional considerations in tourism guidance. - Techniques for ensuring ethical and professional conduct in tourism. 7. **Specialized Topics in Tourism Guidance** - Principles of specialized topics, including adventure tourism, culinary tourism, and cultural tourism. - Techniques for conducting in-depth research on specialized topics. 8. **Emerging Trends in Tourism Guidance** - Impact of emerging trends, such as digital tourism and virtual tours, on tourism guidance. - Techniques for integrating new trends into tourism practices. **Assessment Methods:** - Tour planning and management projects to evaluate practical skills. - Written assignments and research papers to assess knowledge of cultural heritage and sustainable tourism. - Presentations and reports on customer service and communication. - Participation in group projects and tourism simulations. **Recommended Textbooks:** - "Tourism: Principles, Practices, Philosophies" by Charles R. Goeldner and J. R. Brent Ritchie. - "Cultural Heritage and Tourism: An Introduction" by Dallen J. Timothy. - "Sustainable Tourism: Theory and Practice" by David Weaver and Laura Lawton. **Prerequisites:** Basic knowledge of tourism and cultural studies is recommended. This major is suitable for students in tourism, hospitality, and related fields. **Major Duration:** Typically, this major runs for four academic years, with a combination of lectures, practical sessions, and field experiences. **Certification:** Upon successful completion, students may receive a degree in Tourism Guidance, depending on the program and institution. **Target Audience:** This major is designed for undergraduate and graduate students in tourism, hospitality, and related fields, as well as professionals seeking to enhance their skills in tourism guidance. This major prepares students and professionals to excel in the field of tourism guidance, leveraging theoretical knowledge, practical skills, and an understanding of emerging trends to provide enriching and sustainable tourist experiences.