College: Art, Design, and Architecture

This specialization provides a comprehensive understanding of the principles and practices of the textile and fashion industries. Students explore key areas such as textile design, fashion marketing, garment production, and sustainable fashion. The program focuses on creativity, technical skills, and the application of design and business strategies to achieve success in the global fashion market. Graduates are prepared for careers in fashion design, textile engineering, fashion marketing, and retail management.

Learning Objectives:

• Understand the basics of textile science and fashion design.
• Develop skills in textile production, garment construction, and fashion sketching.
• Learn fashion marketing techniques and retail management.
• Explore the role of sustainability and ethical practices in the fashion industry.
• Understand the principles of fashion marketing and brand management.
• Analyze challenges and opportunities in global textile and fashion markets.
• Develop critical thinking and problem-solving skills for fashion innovation.

Main Outline:

1. Introduction to Textiles and Fashion - An overview of the field, its history, and its significance in the global economy.
2. Textile Science and Technology - Study of fiber properties, fabric construction, and textile finishing techniques. - Techniques for analyzing and selecting textiles for various applications.
3. Fashion Design and Illustration - Principles of fashion design, including sketching, pattern making, and embroidery. - Techniques for creating fashion collections and presenting design concepts.
4. Garment Production and Quality Control - Basics of garment construction, sewing techniques, and quality assurance. - Techniques to improve production processes and ensure product quality.
5. Fashion Marketing and Retail Management - Study of fashion buying, marketing strategies, and retail operations. - Techniques for inventory management, visual merchandising, and customer experience.
6. Sustainable and Ethical Fashion - Exploring sustainable materials, eco-friendly production methods, and ethical practices. - Techniques to promote sustainability in the fashion industry.
7. Fashion Marketing and Brand Management - Principles of fashion marketing including branding, advertising, and digital marketing. - Techniques for building and managing fashion brands.
8. Global Fashion Markets and Trends - Analysis of global fashion trends, consumer behavior, and market dynamics. - Techniques for adapting to changes in the fashion industry.
9. Emerging Technologies in Textiles and Fashion - Exploration of innovations like smart textiles, 3D printing, and wearable technology. - Techniques for integrating new technologies into fashion design and production.
10. Capstone Project in Textiles and Fashion - A real-world project to apply skills acquired in fashion design, textile production, or marketing. - Techniques for delivering comprehensive textile or fashion solutions.

Assessment Methods:

• Design projects and fashion collections.
• Written assignments on textile science, fashion marketing, and sustainability.
• Group projects in fashion marketing and brand management.
• Participation in internships or fieldwork with fashion houses, textile manufacturers, or retail brands.

Recommended Textbooks:

• "The Fashion Designer's Textile Directory" by Gail Baugh.
• "Fashion Marketing and Merchandising" by Mary G. Wolfe.
• "Sustainable Fashion: Past, Present, and Future" by Jennifer Farley Gordon and Colleen Hill.
• "Fashion Brands: Branding Style from Armani to Zara" by Mark Tungate.

Prerequisites:

Basic knowledge of art, design, or business is recommended. Suitable for students in fashion design, textile engineering, and related fields.

Duration:

Typically 4 years, including coursework, design projects, and internships.

Certification:

Graduates may earn a degree in textiles and fashion or a related field.

Target Audience:

Aspiring fashion designers, textile engineers, fashion marketers, and retail managers seeking to excel in global textile and fashion industries. This specialization equips students with the creative, technical, and business skills necessary to excel in textiles and fashion, driving innovation and sustainability in the fashion industry.