Faculty: Media Studies

This specialty offers a comprehensive understanding of the principles and practices of performing arts management, focusing on the production, promotion, and management of live performances. Students will explore key areas such as event planning, artist management, marketing, and financial management. The program focuses on leadership, creativity, and organizational skills to prepare students for careers in theatre, dance, music, and other performing arts industries.

Learning Objectives:

• Understand the fundamentals of performing arts management and performance.
• Develop skills in planning, production, and management of live performances.
• Learn techniques in artist management and talent development.
• Explore marketing strategies and audience engagement for performing arts.
• Understand financial management and fundraising for arts organizations.
• Analyze challenges and opportunities in the performing arts industry.
• Develop leadership and teamwork skills to manage creative projects.

Main Outline:

1. Introduction to Performing Arts Management and Performance
   • An overview of the performing arts industry, its history, and its significance.
2. Event Planning and Production
   • Principles of planning and executing live performances, including logistical and technical requirements.
   • Techniques for managing rehearsals, schedules, and production teams.
3. Artist Management and Talent Development
   • Basics of artist management, contracts, and professional development.
   • Techniques for nurturing talent and building artist portfolios.
4. Marketing and Audience Development
   • Strategies for promoting performances and engaging the audience.
   • Techniques for using digital marketing, social media, and public relations.
5. Financial Management and Fundraising
   • Principles of budgeting, financial planning, and revenue generation.
   • Techniques for securing funding through grants, sponsorships, and donations.
6. Legal and Ethical Considerations in Arts Management
   • An overview of contracts, intellectual property, and ethical issues in the arts.
   • Techniques for dealing with legal challenges in performing arts.
7. Theatrical Craftsmanship and Artistic Production
   • Study of theater design, lighting, sound, and set construction.
   • Techniques for coordinating the technical aspects of live performances.
8. Cultural Policy and Advocacy
   • Exploring cultural policies and their impact on performing arts.
   • Techniques for advocating for the arts and securing support.
9. Emerging Trends in Performing Arts
   • Study of innovations such as virtual performances, immersive theater, and digital storytelling.
   • Techniques for adapting to new trends and technologies in the arts.
10. Capstone Project
    • A real-world performing arts project to apply acquired skills.
    • Techniques for presenting a comprehensive production or event.

Assessment Methods:

• Event planning and production projects.
• Written assignments on marketing, financial management, and legal considerations.
• Group projects and performance simulations.
• Participation in internships or fieldwork with performing arts organizations.

Recommended Textbooks:

• "Production Manager's Toolkit" by Cary Gillett and Jay Sheehan.
• "Arts Management: An Entrepreneurial Approach" by Carla Stalling Walter.
• "Arts Marketing: A New Approach" by Finola Kerrigan and Mustafa Ozbilgin.
• "Fundraising for Arts and Cultural Organizations" by Joseph R. Mixer.

Prerequisites:

No prior experience is required, but a passion for performing arts is recommended. Suitable for students in arts, management, and related fields.

Duration of the Specialization:

Typically 3 to 4 years, including internships, fieldwork, and capstone projects.

Certification:

Graduates may earn a degree in Performing Arts Management and Performance or a related field, depending on the program and institution.

Target Audience:

Arts managers, producers, and aspiring professionals seeking leadership and innovation in the performing arts industry. This specialization equips students with organizational, creative, and leadership skills necessary for excelling in managing performing arts and performances, ensuring successful production and promotion of live performances.