Faculty: Media This major provides a comprehensive understanding of the principles and practices of managing stage and performance arts, focusing on the production, promotion, and administration of live performances. Students will explore key areas such as event planning, artist management, marketing, and financial management. The program emphasizes leadership, creativity, and organizational skills to prepare students for careers in theater, dance, music, and other performance arts industries. **Learning Objectives:** - Understand the fundamentals of stage and performance arts management. - Develop skills in planning, producing, and managing live performances. - Learn techniques for artist management and talent development. - Explore marketing and audience engagement strategies for performance arts. - Understand financial management and fundraising for arts organizations. - Analyze challenges and opportunities in the performance arts industry. - Develop leadership and teamwork skills for managing creative projects. **Major Outline:** 1. **Introduction to Stage and Performance Arts Management** - Overview of the performance arts industry, its history, and its significance. 2. **Event Planning and Production** - Principles of planning and executing live performances, including logistics and technical requirements. - Techniques for managing rehearsals, schedules, and production teams. 3. **Artist Management and Talent Development** - Fundamentals of managing artists, contracts, and career development. - Techniques for fostering talent and building artist portfolios. 4. **Marketing and Audience Development** - Strategies for promoting performances and engaging audiences. - Techniques for using digital marketing, social media, and public relations. 5. **Financial Management and Fundraising** - Principles of budgeting, financial planning, and revenue generation. - Techniques for securing funding through grants, sponsorships, and donations. 6. **Legal and Ethical Considerations in Arts Management** - Overview of contracts, intellectual property, and ethical issues in the arts. - Techniques for navigating legal challenges in performance arts. 7. **Stagecraft and Technical Production** - Study of stage design, lighting, sound, and set construction. - Techniques for coordinating technical aspects of live performances. 8. **Cultural Policy and Advocacy** - Exploration of cultural policies and their impact on the performance arts. - Techniques for advocating for the arts and securing support. 9. **Emerging Trends in Performance Arts** - Study of innovations such as virtual performances, immersive theater, and digital storytelling. - Techniques for adapting to new trends and technologies in the arts. 10. **Capstone Project** - Real-world performance arts project to apply learned skills. - Techniques for delivering a comprehensive production or event. **Assessment Methods:** - Event planning and production projects. - Written assignments on marketing, financial management, and legal considerations. - Group projects and performance simulations. - Participation in internships or fieldwork with performance arts organizations. **Recommended Textbooks:** - "The Production Manager's Toolkit" by Cary Gillett and Jay Sheehan. - "Arts Management: An Entrepreneurial Approach" by Carla Stalling Walter. - "Marketing the Arts: A Fresh Approach" by Finola Kerrigan and Mustafa Özbilgin. - "Fundraising for Arts and Cultural Organizations" by Joseph R. Mixer. **Prerequisites:** No prior experience required, but a passion for the performing arts is recommended. Suitable for students in arts, management, and related fields. **Major Duration:** Typically 3-4 years, including internships, fieldwork, and capstone projects. **Certification:** Graduates may receive a degree in Stage and Performance Arts Management or a related field, depending on the program and institution. **Target Audience:** Aspiring arts administrators, producers, and professionals seeking to lead and innovate in the performance arts industry. This major equips students with the organizational, creative, and leadership skills needed to excel in stage and performance arts management, ensuring the successful production and promotion of live performances.