Faculty: Graduate School of Social Science This major focuses on the business and administrative aspects of sports organizations and events. Students gain skills in sports marketing, event management, facility management, sports law, and strategic planning, preparing for careers in sports administration, marketing, event planning, and related fields. **Learning Objectives:** - Understand the principles of sports management and administration. - Develop skills in sports marketing and promotions. - Learn event management and planning techniques. - Explore facility management and operations. - Analyze sports law and ethical considerations. - Develop critical thinking, problem-solving, and leadership skills. **Major Outline:** 1. **Introduction to Sports Management** - Overview of sports management principles, industry trends, and career opportunities. 2. **Sports Marketing** - Strategies for marketing sports events, teams, and products. 3. **Event Management** - Planning, organizing, and executing sports events and tournaments. 4. **Facility Management** - Managing sports facilities, operations, and maintenance. 5. **Sports Law and Ethics** - Legal and ethical considerations in sports management, contracts, and compliance. 6. **Financial Management in Sports** - Budgeting, financial planning, and revenue generation in sports organizations. 7. **Strategic Planning in Sports** - Developing and implementing strategic plans for sports organizations. 8. **Sports Media and Communications** - Managing media relations, public relations, and communications in sports. 9. **Internship/Practicum** - Real-world experiences in sports management settings, such as sports teams, event planning companies, or athletic departments. 10. **Capstone Project** - Comprehensive project applying sports management skills, such as developing a marketing plan for a sports event, managing a facility project, or conducting a strategic analysis of a sports organization. **Assessment Methods:** - Sports marketing plans, event management projects, facility management reports, sports law and ethics case studies, financial management analyses, strategic planning proposals, sports media and communications projects, internship reports, capstone projects, group projects, and presentations. **Recommended Textbooks:** - "Introduction to Sports Management" by various authors. - "Sports Marketing" by various authors. - "Event Management" by various authors. - "Facility Management" by various authors. - "Sports Law and Ethics" by various authors. - "Financial Management in Sports" by various authors. - "Strategic Planning in Sports" by various authors. - "Sports Media and Communications" by various authors. **Prerequisites:** Basic knowledge of business principles, management, and an interest in sports and event planning. **Major Duration:** Typically 4 years for a bachelor's degree. **Certification:** Graduates may pursue certifications from professional organizations such as the North American Society for Sport Management (NASSM), Certified Sport Event Executive (CSEE) from the National Association of Sports Commissions (NASC), or equivalent sports management certifications. **Target Audience:** Aspiring sports managers, event planners, facility managers, sports marketers, and professionals seeking careers in sports teams, athletic departments, event planning companies, sports marketing agencies, and related fields. This major equips students with the administrative and strategic skills needed to excel in sports management, supporting careers in various roles within the sports industry, event planning, and administration.