Faculty: Vocational School The Public Relations and Promotion major focuses on the strategic communication and marketing efforts that build and maintain positive relationships between organizations and their publics. Students gain skills in media relations, event planning, crisis communication, social media management, and promotional strategies, preparing for careers in public relations, marketing, advertising, and related fields. **Learning Objectives:** - Understand the principles of public relations and promotion. - Develop skills in media relations and communication strategies. - Learn event planning and management techniques. - Explore crisis communication and reputation management. - Analyze social media management and digital marketing strategies. - Develop critical thinking, problem-solving, and communication skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Public Relations** - Overview of public relations principles, history, and current trends. 2. **Media Relations** - Strategies for building and maintaining relationships with the media. 3. **Event Planning and Management** - Principles of planning and executing events for promotional purposes. 4. **Crisis Communication** - Techniques for managing communication during crises and emergencies. 5. **Social Media Management** - Strategies for using social media platforms to promote and engage with audiences. 6. **Promotional Strategies** - Methods for developing and implementing promotional campaigns. 7. **Marketing Communications** - Integration of marketing and communication strategies to promote products and services. 8. **Public Relations Writing** - Techniques for writing press releases, media kits, and other PR materials. 9. **Ethics in Public Relations** - Exploration of ethical considerations and professional standards in public relations. 10. **Research Methods in Public Relations** - Techniques for conducting and evaluating public relations research. 11. **Internship/Practicum** - Real-world experiences in public relations agencies, marketing firms, advertising agencies, or related organizations. 12. **Capstone Project** - Comprehensive project applying public relations and promotion skills, such as developing a PR campaign, planning an event, or managing a crisis communication strategy. **Assessment Methods:** - Public relations principles analyses - Media relations projects - Event planning projects - Crisis communication projects - Social media management projects - Promotional strategies projects - Marketing communications projects - Public relations writing projects - Ethics in public relations projects - Research methods projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Public Relations" - "Media Relations" - "Event Planning and Management" - "Crisis Communication" - "Social Media Management" - "Promotional Strategies" - "Marketing Communications" - "Public Relations Writing" - "Ethics in Public Relations" - "Research Methods in Public Relations" **Prerequisites:** Basic knowledge of communication principles, writing, and an interest in public relations and promotion. **Major Duration:** Typically 4 years for a bachelor's degree in Public Relations and Promotion. **Certification:** Graduates may pursue certifications such as: - Accreditation in Public Relations (APR) - Certified in Public Relations (CPR) - Certifications in specific social media and digital marketing platforms **Target Audience:** Aspiring public relations specialists, event planners, crisis communication managers, social media managers, marketing professionals, and advertising specialists seeking careers in public relations agencies, marketing firms, advertising agencies, and related organizations. This major equips students with the strategic, communication, and promotional skills needed to excel in public relations and promotion, supporting careers in various roles within public relations agencies, marketing firms, advertising agencies, and related organizations. The program provides a comprehensive education in public relations principles, media relations, event planning, crisis communication, social media management, promotional strategies, marketing communications, public relations writing, ethics, and research methods, preparing students for successful careers in the field.