College: Graduate Programs Institute

The Public Relations and Design specialization integrates public relations principles with design thinking and visual communication to create effective and compelling messages for diverse audiences. Students gain skills in media relations, event planning, crisis communication, graphic design, digital media, branding, user experience (UX) design, preparing for careers in public relations, marketing, advertising, design agencies, and related fields.

Learning Objectives:

• Understand public relations and design principles.
• Develop skills in media relations and communication strategies.
• Learn techniques for event planning and management.
• Explore crisis communication and reputation management.
• Analyze graphic design and visual communication principles.
• Develop critical thinking, problem-solving, and creative skills.
• Gain practical experience through projects and internships.

Main Outline:

1. Introduction to Public Relations and Design - An overview of public relations and design principles, their history, and current trends.
2. Media Relations - Strategies for building and maintaining relationships with the media.
3. Event Planning and Management - Principles of planning and executing events for promotional purposes.
4. Communication in Times of Crisis - Techniques for managing communications during crises and emergencies.
5. Graphic Design - Basics of creating visual content for communication and branding.
6. Digital Media - Use of digital media and software applications for design and communication.
7. Branding and Identity Design - Principles for creating and managing brand identities.
8. User Experience (UX) Design - Strategies for designing user-friendly and intuitive interfaces.
9. Public Relations Writing - Techniques for writing press releases, media kits, and other public relations materials.
10. Ethics in Public Relations and Design - Exploring ethical considerations and professional standards in public relations and design.
11. Research Methods in Public Relations - Techniques for conducting and evaluating public relations research.
12. Practical Training - Real-world experiences in public relations agencies, marketing companies, advertising agencies, design studios, or related organizations.
13. Graduation Project - A comprehensive project applying public relations and design skills, such as developing a PR campaign, event planning, or creating a branding strategy.

Assessment Methods:

• Analysis of public relations and design principles
• Media relations projects
• Event planning and management projects
• Crisis communication projects
• Graphic design projects
• Digital media projects
• Branding and identity design projects
• User experience (UX) design projects
• Public relations writing projects
• Ethics in public relations and design projects
• Research methods projects
• Internship reports
• Graduation projects and presentations

Recommended Textbooks:

• "Introduction to Public Relations and Design"
• "Media Relations"
• "Event Planning and Management"
• "Crisis Communications"
• "Graphic Design"
• "Digital Media"
• "Branding and Identity Design"
• "User Experience (UX) Design"
• "Public Relations Writing"
• "Ethics in Public Relations and Design"
• "Research Methods in Public Relations"

Prerequisites:

Basic knowledge of communication principles and design software is required, with an interest in public relations and design.

Duration:

Typically 4 years for a Bachelor's degree in Public Relations and Design.

Certification:

Graduates can obtain certifications such as:

• Accreditation in Public Relations (APR)
• Certified Public Relations Specialist (CPRS)
• Certifications in specific design programs and techniques

Target Audience:

Aspiring public relations specialists, event coordinators, graphic designers, digital media specialists, branding experts, UX designers, and professionals seeking roles in public relations agencies, marketing companies, advertising agencies, design studios, and related organizations. This specialization equips students with strategic communication and design skills necessary to excel in public relations and design, supporting careers in various roles within public relations agencies, marketing companies, advertising agencies, design studios, and related organizations. The program offers comprehensive education in public relations principles, media relations, event planning, crisis communications, graphic design, digital media, branding, user experience design, public relations writing, ethics, research methods, practical experience through projects and internships, preparing students for successful careers in the field.