Faculty: INSTITUTE OF GRADUATE PGROGRAMS The Public Relations and Design major integrates the principles of public relations with design thinking and visual communication to create effective and compelling messages for various audiences. Students gain skills in media relations, event planning, crisis communication, graphic design, digital media, branding, and user experience (UX) design, preparing for careers in public relations, marketing, advertising, design agencies, and related fields. **Learning Objectives:** - Understand the principles of public relations and design. - Develop skills in media relations and communication strategies. - Learn event planning and management techniques. - Explore crisis communication and reputation management. - Analyze graphic design and visual communication principles. - Develop critical thinking, problem-solving, and creative skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Public Relations and Design** - Overview of public relations and design principles, history, and current trends. 2. **Media Relations** - Strategies for building and maintaining relationships with the media. 3. **Event Planning and Management** - Principles of planning and executing events for promotional purposes. 4. **Crisis Communication** - Techniques for managing communication during crises and emergencies. 5. **Graphic Design** - Fundamentals of creating visual content for communication and branding. 6. **Digital Media** - Use of digital media and software applications for design and communication. 7. **Branding and Identity Design** - Principles of creating and managing brand identities. 8. **User Experience (UX) Design** - Strategies for designing user-friendly and intuitive interfaces. 9. **Public Relations Writing** - Techniques for writing press releases, media kits, and other PR materials. 10. **Ethics in Public Relations and Design** - Exploration of ethical considerations and professional standards in public relations and design. 11. **Research Methods in Public Relations** - Techniques for conducting and evaluating public relations research. 12. **Internship/Practicum** - Real-world experiences in public relations agencies, marketing firms, advertising agencies, design studios, or related organizations. 13. **Capstone Project** - Comprehensive project applying public relations and design skills, such as developing a PR campaign, planning an event, or creating a branding strategy. **Assessment Methods:** - Public relations and design principles analyses - Media relations projects - Event planning and management projects - Crisis communication projects - Graphic design projects - Digital media projects - Branding and identity design projects - User experience (UX) design projects - Public relations writing projects - Ethics in public relations and design projects - Research methods projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Public Relations and Design" - "Media Relations" - "Event Planning and Management" - "Crisis Communication" - "Graphic Design" - "Digital Media" - "Branding and Identity Design" - "User Experience (UX) Design" - "Public Relations Writing" - "Ethics in Public Relations and Design" - "Research Methods in Public Relations" **Prerequisites:** Basic knowledge of communication principles, design software, and an interest in public relations and design. **Major Duration:** Typically 4 years for a bachelor's degree in Public Relations and Design. **Certification:** Graduates may pursue certifications such as: - Accreditation in Public Relations (APR) - Certified Public Relations Specialist (CPRS) - Certifications in specific design software and technologies **Target Audience:** Aspiring public relations specialists, event planners, graphic designers, digital media specialists, branding experts, UX designers, and professionals seeking careers in public relations agencies, marketing firms, advertising agencies, design studios, and related organizations. This major equips students with the strategic, communication, and design skills needed to excel in public relations and design, supporting careers in various roles within public relations agencies, marketing firms, advertising agencies, design studios, and related organizations. The program provides a comprehensive education in public relations principles, media relations, event planning, crisis communication, graphic design, digital media, branding, UX design, public relations writing, ethics, research methods, and practical experience through projects and internships, preparing students for successful careers in the field.