Faculty: Vocational School This major focuses on the intersection of government, politics, and public policy. Students explore key areas such as public administration, policy analysis, political communication, advocacy, and ethics. The program emphasizes analytical thinking, effective communication, and the application of political and administrative principles to address public issues and influence policy-making. Graduates are prepared for careers in government, non-profit organizations, advocacy groups, public relations, and related fields. **Learning Objectives:** - Understand the fundamentals of public affairs and policy-making. - Develop skills in policy analysis, advocacy, and political communication. - Learn techniques for conducting research and evaluating public policies. - Explore the role of ethics, transparency, and accountability in public affairs. - Understand the principles of public administration and governance. - Analyze challenges and opportunities in public policy and governance. - Develop teamwork and problem-solving skills for addressing public issues. **Major Outline:** 1. **Introduction to Public Affairs** - Overview of public affairs, its importance, and key concepts. - Fundamentals of government, politics, and public policy. 2. **Public Administration** - Principles of public administration, including organizational structures, management, and leadership. - Techniques for effective public service delivery and administration. 3. **Policy Analysis** - Methods for analyzing public policies, including cost-benefit analysis, impact assessment, and policy evaluation. - Techniques for developing and implementing effective policy solutions. 4. **Political Communication** - Principles of political communication, including media relations, public speaking, and advocacy. - Techniques for crafting and delivering effective political messages. 5. **Advocacy and Lobbying** - Fundamentals of advocacy and lobbying, including strategies for influencing policy-makers and public opinion. - Techniques for designing and executing advocacy campaigns. 6. **Ethics in Public Affairs** - Understanding ethical considerations, transparency, and accountability in public affairs. - Techniques for ensuring ethical conduct and promoting integrity in governance. 7. **Research Methods in Public Policy** - Principles of research methods in public policy, including data collection, analysis, and interpretation. - Techniques for conducting and evaluating public policy research. 8. **Public Relations and Crisis Management** - Fundamentals of public relations, including media management, crisis communication, and stakeholder engagement. - Techniques for managing and mitigating public crises and maintaining organizational reputation. 9. **Emerging Trends in Public Affairs** - Analysis of innovations such as digital advocacy, social media influence, and data-driven policy-making. - Techniques for adapting to new trends and technologies in public affairs. 10. **Capstone Project in Public Affairs** - Real-world project to apply learned skills in addressing a public policy issue or advocacy campaign. - Techniques for delivering a comprehensive solution to public affairs challenges. **Assessment Methods:** - Policy analysis reports, advocacy campaign plans, political communication strategies, ethical considerations papers, research projects, public relations plans, crisis management simulations, group projects, and internships. **Recommended Textbooks:** - "Public Administration: Understanding Management, Politics, and Law in the Public Sector" by George E. Frederickson and Kevin B. Smith. - "Policy Paradox: The Art of Political Decision Making" by Deborah Stone. - "Political Communication" by Brian McNair. - "Lobbying and Advocacy" by Deanna Gelak. **Prerequisites:** Basic knowledge of government, politics, and public policy. Suitable for students interested in public administration, policy analysis, political communication, advocacy, and related fields. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, and internships. Advanced degrees may take additional years. **Certification:** Graduates may receive a degree in Public Affairs and pursue professional certifications such as Certified Public Manager (CPM) or Certified in Public Relations (CPR). **Target Audience:** Aspiring public administrators, policy analysts, political communicators, advocates, public relations specialists, and professionals seeking to specialize in public affairs and policy-making. This major equips students with the analytical, communication, and practical skills needed to excel in public affairs, supporting effective governance, policy-making, and advocacy.