Faculty: INSTITUTE OF GRADUATE PGROGRAMS This major offers a comprehensive understanding of the evolving landscape of media and journalism in the digital age. Students learn to create, curate, and distribute content across various digital platforms while mastering journalistic principles such as accuracy, ethics, and storytelling. The program emphasizes multimedia production, data-driven reporting, and audience engagement, preparing graduates for careers in journalism, digital media, public relations, and content creation. **Learning Objectives:** - Understand the fundamentals of journalism, including ethics, storytelling, and investigative reporting. - Develop skills in creating content for digital, social, and multimedia platforms. - Learn techniques for video production, podcasting, and data journalism. - Explore strategies for engaging audiences and analyzing media trends. - Study the role of media in shaping public opinion and cultural narratives. - Gain insights into managing media platforms and digital campaigns. **Major Outline:** 1. **Introduction to New Media and Journalism** - Overview of the evolution of media and its impact on modern journalism. 2. **Principles of Journalism** - Fundamentals of news reporting, ethics, and journalistic integrity. 3. **Multimedia Storytelling** - Techniques for crafting compelling narratives using video, audio, and text. 4. **Social Media and Digital Strategy** - Strategies for content creation, audience engagement, and analytics. 5. **Data Journalism and Investigative Reporting** - Tools for analyzing data, fact-checking, and producing in-depth reports. 6. **Visual Communication** - Basics of graphic design, photography, and video editing for digital platforms. 7. **Media Law and Ethics** - Understanding legal frameworks, copyright issues, and ethical considerations in media. 8. **Trends in Digital Journalism** - Exploration of emerging technologies like AI, VR, and live-streaming in storytelling. 9. **Capstone Project** - Creation of a comprehensive multimedia journalism project or digital campaign. **Assessment Methods:** - Writing assignments and investigative reports. - Multimedia projects, including video, podcast, and social media content. - Group projects in media strategy and audience analysis. - Internships with media outlets, digital agencies, or PR firms. **Recommended Textbooks:** - "The Elements of Journalism" by Bill Kovach and Tom Rosenstiel. - "Multimedia Journalism: A Practical Guide" by Andy Bull. - "Data Journalism Handbook" by Jonathan Gray et al. **Prerequisites:** Basic understanding of writing and an interest in digital media and storytelling. **Major Duration:** Typically 3–4 years, including coursework, practical labs, and internships. **Target Audience:** Aspiring journalists, content creators, and media professionals looking to thrive in the digital era. This major equips students with the skills to produce impactful stories and manage digital media platforms, fostering innovation and creativity in the evolving media landscape.