Faculty: Art, Design and Arch This major focuses on emerging digital media technologies and communication systems. Students develop skills in digital media production, social media management, data analytics, and communication strategies for careers in digital marketing, media production, and communication management. **Learning Objectives:** - Understand fundamentals of new media and communication systems. - Develop skills in digital media production, social media management, and data analytics. - Learn techniques for creating and distributing digital content. - Explore communication strategies, audience engagement, and media ethics. - Analyze and interpret media data and communication trends. - Develop critical thinking, creativity, and technical skills. **Major Outline:** 1. **Introduction to New Media and Communication Systems** - Overview of key concepts and practices in new media and communication systems. 2. **Digital Media Production** - Principles and techniques for producing high-quality digital content. 3. **Social Media Management** - Principles and techniques for managing and optimizing social media presence. 4. **Data Analytics in Media** - Principles and techniques for analyzing and interpreting media data. 5. **Communication Strategies** - Principles and techniques for developing effective communication plans. 6. **Media Ethics and Law** - Principles and techniques for ensuring ethical and legal compliance in media practices. 7. **Emerging Technologies in Media** - Principles and techniques for integrating emerging technologies in media production. 8. **Internship/Practicum** - Real-world experiences in new media and communication settings. 9. **Capstone Project** - Comprehensive project applying skills in digital media production, social media management, or data analytics. **Assessment Methods:** - Digital media production projects, social media management plans, data analytics reports, communication strategy papers, media ethics analyses, emerging technology projects, internship reports, capstone projects, group projects, and presentations. **Recommended Textbooks:** - "New Media and Communication Systems" by various authors. - "Digital Media Production" by various authors. - "Social Media Management" by various authors. - "Data Analytics in Media" by various authors. - "Communication Strategies" by various authors. - "Media Ethics and Law" by various authors. - "Emerging Technologies in Media" by various authors. **Prerequisites:** Basic knowledge of digital media and communication principles. **Major Duration:** Typically 4 years for a bachelor's degree. **Certification:** Graduates may pursue certifications from organizations like the International Association of Business Communicators (IABC) or specialized certifications in digital marketing or data analytics. **Target Audience:** Aspiring digital marketers, media producers, content creators, and communication managers seeking careers in digital marketing agencies, media production companies, and communication departments. This major equips students with the skills needed to excel in new media and communication systems, supporting careers in various digital media and communication-related roles.