Major: New Media and Communication
Program Overview: This program explores the dynamic intersection of digital technology, media, and communication. It prepares students to navigate and shape the rapidly evolving media landscape, focusing on digital platforms, social media, multimedia storytelling, and emerging communication technologies. Designed to meet the demands of the digital age, the program combines theoretical knowledge with practical skills in content creation, digital marketing, and media analysis.
Key Learning Objectives:
- Understand the impact of new media on society, culture, and communication.
- Develop skills in digital content creation, including text, audio, video, and interactive media.
- Learn strategies for social media management, digital marketing, and online branding.
- Gain expertise in data analytics and audience engagement.
- Explore the ethical and legal implications of digital communication.
- Master tools and technologies for multimedia production and digital storytelling.
Core Courses:
- Introduction to New Media
- Overview of digital media, its evolution, and its role in modern communication.
- Digital Content Creation
- Writing, designing, and producing content for digital platforms.
- Social Media Management
- Strategies for managing social media accounts, creating campaigns, and engaging audiences.
- Multimedia Storytelling
- Techniques for combining text, images, audio, and video to tell compelling stories.
- Digital Marketing and Branding
- Principles of online marketing, SEO, and brand management in the digital space.
- Data Analytics and Audience Insights
- Using data to understand audience behavior and optimize content.
- Interactive Media and User Experience (UX)
- Designing interactive media experiences and understanding UX principles.
- Media Law and Ethics in the Digital Age
- Legal and ethical considerations in digital communication.
- Emerging Technologies in Communication
- Exploring AI, VR, AR, and other cutting-edge technologies in media.
- Practicum in New Media
- Hands-on experience through internships or projects with media organizations, digital agencies, or corporate communication departments.
- Capstone Project
- Developing a comprehensive digital media project, such as a multimedia campaign, website, or digital content strategy.
Assessment Methods:
- Digital content portfolios
- Social media campaigns
- Multimedia projects (videos, podcasts, interactive websites)
- Data analytics reports
- Case studies on digital communication strategies
- Practicum evaluations and capstone project presentations
Recommended Tools & Resources:
- Software: Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Canva, WordPress, Google Analytics, Hootsuite
- Books:
- New Media: A Critical Introduction by Martin Lister et al.
- The Social Media Reader by Michael Mandiberg
- Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis-Chadwick
Prerequisites: Interest in digital media, communication, or marketing. Basic computer literacy is helpful but not required.
Program Duration: 4 years (bachelor’s degree).
Certifications: Graduates can pursue certifications such as:
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Hootsuite Social Media Marketing Certification
Career Paths:
- Digital Content Creator (for brands, media outlets, or freelance)
- Social Media Manager (managing online presence for companies or organizations)
- Digital Marketing Specialist (developing and implementing online marketing strategies)
- Multimedia Journalist (creating content for digital news platforms)
- UX/UI Designer (designing user-friendly digital interfaces)
- Media Analyst (analyzing digital media trends and audience behavior)
Why This Major? In today’s digital world, new media skills are in high demand across industries. This program equips students with the knowledge and tools to excel in digital communication, content creation, and media strategy. Graduates will be prepared to work in diverse fields such as marketing, journalism, public relations, and corporate communication, both in Turkey and internationally. The program emphasizes hands-on experience, ensuring that students build a strong portfolio to showcase their skills to potential employers.
