Faculty: Health Sciences This major focuses on promoting and marketing medical products, services, and healthcare innovations. Students develop skills in marketing strategies, healthcare communications, digital marketing, and regulatory compliance. Graduates are equipped for roles in pharmaceutical companies, healthcare organizations, and marketing agencies. **Learning Objectives:** - Understand fundamentals of medical promotion and marketing strategies. - Develop skills in healthcare communications, branding, and digital marketing. - Learn techniques for market research, product launch, and sales strategies. - Explore principles of ethical marketing, regulatory compliance, and patient education. - Analyze challenges and opportunities in medical promotion and marketing. - Develop critical thinking, problem-solving, and analytical skills for effective marketing strategies. **Major Outline:** 1. **Introduction to Medical Promotion and Marketing** - Overview of key concepts and industry trends. - Fundamentals of healthcare marketing and regulatory environment. 2. **Healthcare Communications** - Principles of healthcare communications and stakeholder engagement. - Techniques for developing effective communication strategies. 3. **Market Research in Healthcare** - Fundamentals of market research in the healthcare sector. - Techniques for conducting market research and identifying opportunities. 4. **Branding and Product Management** - Principles of branding and product management in healthcare. - Techniques for developing and managing healthcare brands. 5. **Digital Marketing for Healthcare** - Fundamentals of digital marketing strategies for healthcare. - Techniques for leveraging digital platforms and online advertising. 6. **Sales Strategies in Healthcare** - Principles of sales strategies and tactics in healthcare. - Techniques for developing and implementing effective sales plans. 7. **Ethical Marketing and Regulatory Compliance** - Understanding ethical guidelines and regulatory compliance in healthcare marketing. - Techniques for ensuring ethical marketing practices. 8. **Patient Education and Engagement** - Principles of patient education and engagement strategies. - Techniques for developing educational materials and programs. 9. **Practicum in Medical Promotion and Marketing** - Real-world experiences in healthcare marketing through internships and projects. - Application of learned skills in practical scenarios. 10. **Capstone Project in Medical Promotion and Marketing** - Comprehensive project applying skills in healthcare communications, market research, or digital marketing. - Delivery of a polished medical promotion and marketing project or case study. **Assessment Methods:** - Healthcare communication plans, market research reports, branding strategies, digital marketing campaigns, sales plans, ethical practice analyses, patient education programs, practicum reports, capstone projects, group projects, and internship evaluations. **Recommended Textbooks:** - "Healthcare Marketing" by Philip Kotler and Gary Armstrong. - "Medical Marketing" by Lonnie Hirsch. - "Market Research in Healthcare" by various authors. - "Branding Health Services" by various authors. - "Digital Marketing for Healthcare Organizations" by various authors. - "Ethical Issues in Healthcare Marketing" by various authors. - "Patient Education and Engagement Strategies" by various authors. **Prerequisites:** Basic knowledge of marketing, healthcare systems, and communications. Suitable for students interested in medical promotion and healthcare marketing. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in Medical Promotion and Marketing and pursue professional certifications or further education in related fields. **Target Audience:** Aspiring healthcare marketers, medical promoters, communications specialists, and individuals seeking careers in pharmaceutical companies, healthcare organizations, and marketing agencies. This major equips students with the skills needed to excel in medical promotion and marketing, supporting careers in healthcare marketing, communications, and related fields.