College: Health Sciences

This major focuses on the promotion and marketing of medical products, services, and healthcare innovations. Students develop skills in marketing strategies, healthcare communications, digital marketing, and regulatory compliance. Graduates are prepared for roles in pharmaceutical companies, healthcare organizations, and marketing agencies.

Learning Objectives:

• Understand the fundamentals of medical promotion and marketing strategies.
• Develop skills in healthcare communications, branding, and digital marketing.
• Learn techniques in market research, product launches, and sales strategies.
• Explore principles of ethical marketing, regulatory compliance, and patient education.
• Analyze challenges and opportunities in medical promotion and marketing.
• Develop critical thinking, problem-solving, and analytical skills for effective marketing strategies.

Main Curriculum:

1. Introduction to Medical Promotion and Marketing
   • Overview of key concepts and industry trends.
   • Fundamentals of healthcare marketing and regulatory environment.
2. Healthcare Communications
   • Principles of healthcare communication and stakeholder engagement.
   • Techniques for developing effective communication strategies.
3. Market Research in Healthcare
   • Fundamentals of market research in the healthcare sector.
   • Techniques for conducting market research and identifying opportunities.
4. Branding and Product Management
   • Principles of branding and product management in healthcare.
   • Techniques for developing and managing healthcare brands.
5. Digital Marketing for Healthcare
   • Fundamentals of digital marketing strategies for healthcare.
   • Techniques for leveraging digital platforms and online advertising.
6. Sales Strategies in Healthcare
   • Principles of sales strategies and tactics in healthcare.
   • Techniques for developing and executing effective sales plans.
7. Ethical Marketing and Regulatory Compliance
   • Understand ethical guidelines and regulatory compliance in healthcare marketing.
   • Techniques for ensuring ethical marketing practices.
8. Patient Education and Engagement
   • Principles of patient education and engagement strategies.
   • Techniques for developing educational materials and programs.
9. Practical Training in Medical Promotion and Marketing
   • Real-world experiences in healthcare marketing through internships and projects.
   • Apply learned skills in practical scenarios.
10. Final Project in Medical Promotion and Marketing
    • A comprehensive project applying skills in healthcare communications, market research, or digital marketing.
    • Present a project or case study in medical promotion and marketing.

Assessment Methods:

• Healthcare communication plans, market research reports, branding strategies, digital marketing campaigns, sales plans, ethical practice analyses, patient education programs, practical training reports, final projects, group projects, and internship assessments.

Recommended Textbooks:

• "Healthcare Marketing" by Philip Kotler and Gary Armstrong.
• "Medical Marketing" by Lonnie Hirsch.
• "Market Research in Healthcare" by various authors.
• "Branding in Healthcare Services" by various authors.
• "Digital Marketing for Healthcare Organizations" by various authors.
• "Ethical Issues in Healthcare Marketing" by various authors.
• "Patient Education and Engagement Strategies" by various authors.

Prerequisites:

Basic knowledge of marketing, healthcare systems, and communications. Suitable for students interested in medical promotion and healthcare marketing.

Duration:

Typically 4 years for a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates may earn a degree in medical promotion and marketing and pursue professional certifications or additional education in related fields.

Target Audience:

Aspiring healthcare marketers, medical promoters, communication specialists, and individuals seeking careers in pharmaceutical companies, healthcare organizations, and marketing agencies. This major equips students with the skills to excel in medical promotion and marketing, supporting careers in healthcare marketing, communications, and related fields.