Media And Communication Studies

Major: Media and Communication Studies

Overview: This major explores the role of media in society, covering journalism, digital media, public relations, advertising, and mass communication. Students develop skills in media production, critical analysis, and strategic communication, preparing for careers in media, marketing, and communication industries.

Key Learning Objectives:

• Understand media theories, ethics, and societal impact.
• Develop skills in media production, writing, and digital content creation.
• Learn techniques for analyzing media messages and audience engagement.
• Explore principles of journalism, public relations, advertising, and digital media.
• Analyze media trends, technologies, and global communication strategies.
• Build critical thinking, creativity, and strategic communication skills.

Core Courses:

1. Introduction to Media and Communication

   • Overview of media history, theories, and industry trends.

2. Journalism and News Writing

   • Principles of news gathering, writing, and ethical reporting.

3. Digital Media Production

   • Techniques for creating digital content, including video, audio, and multimedia.

4. Public Relations and Strategic Communication

   • Principles of PR campaigns, crisis communication, and brand management.

5. Advertising and Marketing Communication

   • Strategies for advertising campaigns, consumer behavior, and media planning.

6. Mass Communication and Society

   • Analysis of media’s role in shaping public opinion and culture.

7. Media Law and Ethics

   • Legal frameworks, ethical dilemmas, and regulatory standards in media.

8. Social Media and Digital Communication

   • Strategies for leveraging social media platforms and digital tools.

9. Internship/Practicum

   • Hands-on experience in media organizations, agencies, or corporate communication departments.

10. Capstone Project

    • Comprehensive project applying skills in media production, research, or strategic communication.

Assessment Methods:

• Media production projects (videos, articles, campaigns)
• Critical analysis papers and case studies
• Digital content portfolios
• Internship reports and presentations
• Capstone projects and group collaborations

Recommended Resources:

• "Media and Communication Studies" by various authors
• "Journalism and News Writing" by Brian Carroll
• "Public Relations: Strategies and Tactics" by Dennis L. Wilcox
• "Advertising and Promotion" by George E. Belch
• "Digital Media and Society" by Simon Lindgren

Prerequisites: Interest in media, communication, and creative expression. Basic writing and analytical skills are beneficial.

Duration: Typically 4 years for a bachelor’s degree. Advanced degrees (Master’s/PhD) may take 1–3 additional years.

Certifications: Graduates can pursue certifications in digital marketing (e.g., Google Analytics), journalism (e.g., Society of Professional Journalists), or public relations (e.g., PRSA).

Career Paths:

• Journalism: Reporter, editor, broadcast journalist
• Digital Media: Content creator, social media manager, multimedia specialist
• Public Relations: PR specialist, communications manager, crisis communicator
• Advertising: Copywriter, media planner, creative director
• Corporate Communication: Internal communications, corporate branding

Why This Major? This program equips students with versatile skills for the evolving media landscape, blending creativity with strategic thinking. Ideal for those passionate about storytelling, digital innovation, and shaping public discourse.