Faculty: Graduate School of Social Sciences

This specialization focuses on the strategic management of media operations and communications within organizations. Students develop skills in media planning, public relations, digital marketing, and corporate communications, preparing them for careers in media agencies, public relations firms, marketing departments, and corporate communication roles.

Learning Objectives:

• Understand the fundamentals of media and communications management.
• Develop skills in creating and implementing media strategies and communication plans.
• Learn techniques for managing public relations and communications during crises and managing company reputation.
• Explore the principles of digital marketing, social media management, and content creation.
• Analyze and interpret media analytics and communication metrics.
• Develop critical thinking, problem-solving, and leadership skills for effective media management.

Main Curriculum:

1. Introduction to Media and Communications Management - Overview of key concepts and practices in media and communications management.
2. Media Planning and Strategy - Principles of media planning, strategy development, and media buying.
3. Public Relations - Basics of public relations, media relations, and crisis communication.
4. Digital Marketing - Principles of digital marketing, SEO, PPC advertising, and social media strategies.
5. Corporate Communications - Principles of corporate communications, internal communications, and stakeholder management.
6. Media Analytics and Measurement - Basics of media analytics, measurement, and evaluation.
7. Communication Law and Ethics - Principles of communication law, ethics, and regulatory compliance.
8. Practical Training in Media and Communications Management - Real-world experiences through internships and projects in media agencies or public relations firms.
9. Graduation Project in Media and Communications Management - A comprehensive project applying skills in media planning, public relations, or digital marketing.

Assessment Methods:

• Media planning reports, public relations case studies, digital marketing campaigns, corporate communication plans, media analytics reports, law and ethics analyses, internship reports, graduation projects, group projects, and internship evaluations.

Recommended Textbooks:

• "Media Planning: A Practical Approach" by Jack Z. Sissors and Roger B. Baron.
• "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron.
• "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.
• "Corporate Communication: A Guide to Theory and Practice" by Joep P. Cornelissen.
• "Media Analytics: Unleashing the Power of Media Data" by various authors.
• "Communication Law and Ethics" by various authors.

Prerequisites:

Basic knowledge of media, communication, and marketing principles. Suitable for students interested in media planning, public relations, and digital marketing.

Duration:

Typically 4 years to earn a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates may earn a degree in Media and Communication Management and pursue higher education or professional certifications in related fields.

Target Audience:

Aspiring media planners, public relations specialists, digital marketers, corporate communications officers, and individuals seeking careers in media agencies, public relations firms, marketing departments, and corporate communication roles. This specialization equips students with the skills needed to excel in media and communication management, supporting careers in various media and communication roles.