Faculty: Graduate School of Social Science This major focuses on the strategic management of media and communication processes within organizations. Students develop skills in media planning, public relations, digital marketing, and corporate communications, preparing them for careers in media agencies, PR firms, marketing departments, and corporate communication roles. **Learning Objectives:** - Understand fundamentals of media and communication management. - Develop skills in creating and executing media strategies and communication plans. - Learn techniques for managing public relations, crisis communication, and corporate reputation. - Explore principles of digital marketing, social media management, and content creation. - Analyze and interpret media analytics and communication metrics. - Develop critical thinking, problem-solving, and leadership skills for effective media management. **Major Outline:** 1. **Introduction to Media and Communication Management** - Overview of key concepts and practices in media and communication management. 2. **Media Planning and Strategy** - Principles of media planning, strategy development, and media buying. 3. **Public Relations** - Fundamentals of public relations, media relations, and crisis communication. 4. **Digital Marketing** - Principles of digital marketing, SEO, PPC advertising, and social media strategies. 5. **Corporate Communications** - Principles of corporate communications, internal communications, and stakeholder management. 6. **Media Analytics and Metrics** - Fundamentals of media analytics, measurement, and evaluation. 7. **Communication Law and Ethics** - Principles of communication law, ethics, and regulatory compliance. 8. **Practicum in Media and Communication Management** - Real-world experiences through internships and projects in media agencies or PR firms. 9. **Capstone Project in Media and Communication Management** - Comprehensive project applying skills in media planning, public relations, or digital marketing. **Assessment Methods:** - Media planning reports, public relations case studies, digital marketing campaigns, corporate communication plans, media analytics reports, communication law and ethics analyses, practicum reports, capstone projects, group projects, and internship evaluations. **Recommended Textbooks:** - "Media Planning: An Applied Approach" by Jack Z. Sissors and Roger B. Baron. - "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. - "Corporate Communication: A Guide to Theory and Practice" by Joep P. Cornelissen. - "Media Analytics: Unlocking the Power of Media Data" by various authors. - "Communication Law and Ethics" by various authors. **Prerequisites:** Basic knowledge of media, communication, and marketing principles. Suitable for students interested in media planning, public relations, and digital marketing. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships. **Certification:** Graduates may receive a degree in Media and Communication Management and pursue further education or professional certifications in related fields. **Target Audience:** Aspiring media planners, public relations specialists, digital marketers, corporate communicators, and individuals seeking careers in media agencies, PR firms, marketing departments, and corporate communication roles. This major equips students with the skills needed to excel in media and communication management, supporting careers in various media and communication roles.