Faculty: Economics and Administrative Sciences This major provides a comprehensive understanding of the principles and practices of international business and trade, focusing on the strategies and techniques used to manage global trade operations. Students will explore key topics such as global market entry, international trade regulations, cross-cultural management, and global supply chain management. The major emphasizes the integration of theoretical knowledge and practical skills to prepare students for careers in international business, global marketing, and related fields. **Learning Objectives:** - Understand the fundamental principles of international business and trade and their role in the global economy. - Develop skills in analyzing and entering global markets. - Learn techniques for managing cross-cultural teams and international operations. - Explore the principles of international trade regulations and global supply chain management. - Understand the impact of economic policies and trade agreements on international business. - Analyze the challenges and opportunities of managing international business operations. - Develop critical thinking and problem-solving skills to address challenges in international business and trade. **Major Outline:** 1. **Introduction to International Business and Trade** - Overview of international business and trade, its history, and its significance in the global economy. 2. **Global Market Entry Strategies** - Fundamentals of global market entry, including market research and entry modes. - Techniques for developing and implementing market entry strategies. 3. **Cross-Cultural Management** - Principles of cross-cultural management, including cultural differences and communication strategies. - Techniques for managing and leading cross-cultural teams. 4. **International Trade Regulations and Compliance** - Overview of international trade regulations, including tariffs, quotas, and trade agreements. - Techniques for navigating trade regulations and ensuring compliance. 5. **Global Supply Chain Management** - Fundamentals of global supply chain management, including procurement, logistics, and distribution. - Techniques for optimizing supply chain operations in an international context. 6. **International Marketing and Branding** - Principles of international marketing, including market segmentation and branding strategies. - Techniques for developing and implementing international marketing campaigns. 7. **Economic Policies and Trade Agreements** - Impact of economic policies and trade agreements on international business. - Techniques for leveraging trade agreements to enhance business opportunities. 8. **Emerging Trends in International Business and Trade** - Impact of emerging trends, such as digital transformation, sustainability, and geopolitical changes, on international business. - Techniques for adapting to and leveraging new trends in global business operations. **Assessment Methods:** - Case studies and projects to evaluate understanding of international business principles. - Written assignments and research papers to assess knowledge of global market entry and cross-cultural management. - Presentations and reports on international trade regulations and global supply chain management. - Participation in group projects and international business simulations. **Recommended Textbooks:** - "International Business: The Challenges of Globalization" by John J. Wild and Kenneth L. Wild. - "Global Business Today" by Charles W. L. Hill. - "International Marketing" by Philip R. Cateora, Mary C. Gilly, and John L. Graham. **Prerequisites:** Basic knowledge of business and economics is recommended. This major is suitable for students in international business, global marketing, and related fields. **Major Duration:** Typically, this major runs for four academic years, with a combination of lectures, case studies, and practical exercises. **Certification:** Upon successful completion, students may receive a degree in International Business and Trade, depending on the program and institution. **Target Audience:** This major is designed for undergraduate and graduate students in international business, global marketing, and related fields, as well as professionals seeking to enhance their skills in international business and trade. This major prepares students and professionals to excel in the field of international business and trade, leveraging theoretical knowledge, practical skills, and an understanding of global market dynamics to manage and optimize international business operations effectively.