College: Institute of Graduate Programs

This major focuses on the processes, strategies, and leadership skills required to drive innovation within organizations. Students explore key areas such as product development, technology management, business model innovation, and entrepreneurship. The program emphasizes creative problem-solving, strategic thinking, and practical applications of innovation, preparing graduates for careers in corporate innovation, startups, research and development, and business consulting.

Learning Objectives:

• Understand the principles of innovation and their impact on business growth.
• Develop skills in managing technological innovation and business models.
• Learn techniques to foster a culture of creativity and problem-solving.
• Explore strategies for market disruption and competitive advantage.
• Study intellectual property management and innovation financing.
• Analyze real-world case studies of successful and failed innovations.
• Apply strategic frameworks to innovation-based projects.

Main Curriculum:

1. Introduction to Innovation Management - Overview of types of innovation, theories, and key success factors.
2. Creativity and Design Thinking - Techniques of brainstorming, prototyping, and customer-focused innovation.
3. Technology and Product Innovation - Management of R&D, emerging technologies, and digital transformation.
4. Business Model Innovation - Strategies for creating innovative business models and value propositions.
5. Corporate Innovation and Entrepreneurship - Methods to foster intrapreneurship and manage innovation in large organizations.
6. Intellectual Property and Legal Aspects of Innovation - Study of patents, copyrights, trademarks, and strategies to protect innovation.
7. Innovation Strategy and Competitive Advantage - Techniques for market analysis, strategic partnerships, and industry leadership.
8. Financing and Marketing Innovation - Investment strategies, venture capital, and bringing innovations to market.
9. Sustainability and Social Innovation - Applying innovation to address global challenges in sustainability and social impact.
10. Capstone Project in Innovation Management - Development of a business plan or product concept driven by innovation.

Assessment Methods:

• Case studies of innovation and market analysis projects.
• Business model design and product development simulations.
• Research papers on emerging innovation trends.
• Internships with startups, innovation hubs, or corporate R&D departments.

Recommended Textbooks:

• "The Innovator's Dilemma" by Clayton Christensen.
• "Business Model Generation" by Alexander Osterwalder & Yves Pigneur.
• "Managing Innovation" by Joe Tidd and John Bessant.

Prerequisites:

A basic knowledge of business, management, or entrepreneurship is recommended.

Duration of Specialization:

Typically, 3 to 4 years, including coursework, practical projects, and internships.

Target Audience:

Ambitious entrepreneurs, business leaders, and innovation managers looking to drive growth and transformation in organizations. This specialization provides students with the tools and strategies necessary to effectively manage innovation, enabling them to create pioneering ideas and lead businesses in a rapidly evolving world.