Faculty: INSTITUTE OF GRADUATE PGROGRAMS This major focuses on the processes, strategies, and leadership skills required to drive innovation within organizations. Students explore key areas such as product development, technology management, business model innovation, and entrepreneurship. The program emphasizes creative problem-solving, strategic thinking, and practical applications of innovation, preparing graduates for careers in corporate innovation, startups, research and development, and business consultancy. **Learning Objectives:** - Understand the principles of innovation and its impact on business growth. - Develop skills in managing technological and business model innovation. - Learn techniques for fostering a culture of creativity and problem-solving. - Explore strategies for market disruption and competitive advantage. - Study intellectual property management and innovation financing. - Analyze real-world case studies of successful and failed innovations. - Apply strategic frameworks to innovation-driven projects. **Major Outline:** 1. **Introduction to Innovation Management** - Overview of innovation types, theories, and key success factors. 2. **Creativity and Design Thinking** - Techniques for brainstorming, prototyping, and customer-centered innovation. 3. **Technology and Product Innovation** - Managing research and development, emerging technologies, and digital transformation. 4. **Business Model Innovation** - Strategies for creating disruptive business models and value propositions. 5. **Corporate Innovation and Entrepreneurship** - Methods for fostering intrapreneurship and managing innovation in large organizations. 6. **Intellectual Property and Legal Aspects of Innovation** - Study of patents, copyrights, trademarks, and innovation protection strategies. 7. **Innovation Strategy and Competitive Advantage** - Techniques for market analysis, strategic partnerships, and industry leadership. 8. **Financing and Commercializing Innovation** - Investment strategies, venture capital, and bringing innovations to market. 9. **Sustainability and Social Innovation** - Applying innovation to address global challenges in sustainability and social impact. 10. **Capstone Project in Innovation Management** - Development of an innovation-driven business plan or product concept. **Assessment Methods:** - Innovation case studies and market analysis projects. - Business model design and product development simulations. - Research papers on emerging trends in innovation. - Internships with startups, innovation hubs, or corporate R&D departments. **Recommended Textbooks:** - "The Innovator’s Dilemma" by Clayton Christensen. - "Business Model Generation" by Alexander Osterwalder & Yves Pigneur. - "Managing Innovation" by Joe Tidd and John Bessant. **Prerequisites:** Basic knowledge of business, management, or entrepreneurship is recommended. **Major Duration:** Typically 3–4 years, including coursework, practical projects, and internships. **Target Audience:** Aspiring entrepreneurs, business leaders, and innovation managers seeking to drive growth and transformation in organizations. This major equips students with the tools and strategies needed to manage innovation effectively, enabling them to create breakthrough ideas and lead businesses in a rapidly evolving world.