Faculty: Art, Design and Arch The Graphic Design major focuses on the creation of visual content to communicate messages and ideas effectively. Students gain skills in typography, color theory, layout design, digital media, branding, and user experience (UX) design, preparing for careers in advertising, marketing, publishing, web design, and related fields. **Learning Objectives:** - Understand the principles of graphic design and visual communication. - Develop skills in typography, color theory, and layout design. - Learn digital media and software applications for design. - Explore branding and identity design. - Analyze user experience (UX) and user interface (UI) design principles. - Develop critical thinking, problem-solving, and creative skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Graphic Design** - Overview of graphic design principles, history, and current trends. 2. **Typography** - Fundamentals of typography and its application in design. 3. **Color Theory** - Principles of color theory and its use in visual communication. 4. **Layout Design** - Techniques for creating effective layouts and compositions. 5. **Digital Media** - Use of digital media and software applications for design. 6. **Branding and Identity Design** - Principles of creating and managing brand identities. 7. **User Experience (UX) Design** - Strategies for designing user-friendly and intuitive interfaces. 8. **User Interface (UI) Design** - Techniques for creating visually appealing and functional user interfaces. 9. **Web Design** - Principles of designing and developing websites. 10. **Motion Graphics** - Techniques for creating animated graphics and visual effects. 11. **Print Production** - Principles of preparing designs for print production. 12. **Portfolio Development** - Creating a professional portfolio showcasing graphic design skills. 13. **Internship/Practicum** - Real-world experiences in advertising agencies, marketing firms, publishing companies, web design studios, or related industries. 14. **Capstone Project** - Comprehensive project applying graphic design skills, such as developing a branding campaign, designing a website, or creating a motion graphics piece. **Assessment Methods:** - Graphic design principles analyses - Typography projects - Color theory projects - Layout design projects - Digital media projects - Branding and identity design projects - UX design projects - UI design projects - Web design projects - Motion graphics projects - Print production projects - Portfolio development projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Graphic Design" - "Typography" - "Color Theory" - "Layout Design" - "Digital Media" - "Branding and Identity Design" - "User Experience (UX) Design" - "User Interface (UI) Design" - "Web Design" - "Motion Graphics" - "Print Production" - "Portfolio Development" **Prerequisites:** Basic knowledge of art principles, design software, and an interest in graphic design. **Major Duration:** Typically 4 years for a bachelor's degree in Graphic Design. **Certification:** Graduates may pursue certifications such as: - Adobe Certified Associate (ACA) in Visual Communication Using Adobe Creative Cloud - Certified Professional in JavaScript Development (IJSF) - Certifications in specific design software and technologies **Target Audience:** Aspiring graphic designers, art directors, branding specialists, web designers, motion graphics artists, and professionals seeking careers in advertising agencies, marketing firms, publishing companies, web design studios, and related fields. This major equips students with the creative, technical, and problem-solving skills needed to excel in graphic design, supporting careers in various roles within advertising agencies, marketing firms, publishing companies, web design studios, and related fields. The program provides a comprehensive education in graphic design principles, typography, color theory, layout design, digital media, branding, UX/UI design, web design, motion graphics, print production, and portfolio development, preparing students for successful careers in the field.