College: Art, Design, and Architecture

The Graphic Design specialization focuses on creating visual content to effectively communicate messages and ideas. Students gain skills in typography, color theory, layout design, digital media, branding, and user experience (UX) design, preparing for careers in advertising, marketing, publishing, web design, and related fields.

Learning Objectives:

Understand the principles of graphic design and visual communication.
Develop skills in typography, color theory, and layout design.
Learn digital media and design software applications.
Explore branding and identity design.
Analyze principles of user experience (UX) and user interface (UI) design.
Develop critical thinking, problem-solving, and creative skills.
Gain practical experience through projects and internships.

Main Curriculum:

Introduction to Graphic Design - Overview of graphic design principles, history, and current trends.
Typography - Basics of typography and its applications in design.
Color Theory - Principles of color theory and its use in visual communication.
Layout Design - Techniques for creating effective layouts and compositions.
Digital Media - Use of digital media and design software applications.
Branding and Identity Design - Principles of creating and managing brand identities.
User Experience (UX) Design - Strategies for designing intuitive and user-friendly interfaces.
User Interface (UI) Design - Techniques for creating visually appealing and functional user interfaces.
Web Design - Principles of designing and developing websites.
Animation - Techniques for creating animations and visual effects.
Print Production - Principles of preparing designs for print production.
Portfolio Development - Building a professional portfolio showcasing graphic design skills.
Practical/Applied Training - Real-world experiences in advertising agencies, marketing firms, publishing companies, web design studios, or related industries.
Graduation Project - A comprehensive project applying graphic design skills, such as developing a brand campaign, designing a website, or creating an animation piece.

Assessment Methods:

Analysis of graphic design principles
Typography projects
Color theory projects
Layout design projects
Digital media projects
Branding and identity design projects
User experience design projects
User interface design projects
Web design projects
Animation projects
Print production projects
Portfolio development projects
Internship reports
Graduation projects and presentations

Prerequisites:

Basic knowledge of art principles, design software, and an interest in graphic design.

Course Duration:

The study duration for a Bachelor's degree in Graphic Design is typically 4 years.

Certification:

Graduates can obtain certifications such as:

Adobe Certified Associate (ACA) in visual communication using Adobe Creative Cloud
Certified Professional in JavaScript Development (IJSF)
Certificates in specific design programs and techniques

Target Audience:

Aspiring graphic designers, art directors, branding specialists, web designers, animators, and professionals seeking roles in advertising agencies, marketing firms, publishing companies, web design studios, and related fields. This specialization equips students with the creative, technical, and problem-solving skills necessary to excel in graphic design, supporting careers in various roles within advertising agencies, marketing firms, publishing companies, web design studios, and related fields. The program offers comprehensive education in graphic design principles, typography, color theory, layout design, digital media, branding, UX/UI design, web design, animation, print production, and portfolio development, preparing students for successful careers in the field.

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