Major: Entrepreneurship and Innovation (Girişimcilik ve İnovasyon)
Program Overview
A practical, future-focused program designed to cultivate creative problem-solvers and startup founders. Blends business acumen, design thinking, and technology to prepare graduates for launching ventures, driving corporate innovation, or leading disruptive projects in Turkey and beyond.
Key Learning Objectives
- Develop lean startup methodologies and business model canvas.
- Master market validation and customer discovery.
- Learn financial literacy for startups (bootstrapping, funding, pitching).
- Gain product design and prototyping skills.
- Understand digital transformation and emerging tech (AI, IoT, blockchain).
- Build leadership, resilience, and adaptability.
Core Courses
- Lean Startup & Business Models
- Market Research & Customer Insights
- Financial Planning & Fundraising
- Product Design & MVP Development
- Digital Marketing & Growth Strategies
- Innovation Management
- Legal Basics for Startups (IP, contracts)
- Leadership & Team Building
- Emerging Technologies for Entrepreneurs
- Capstone: Launch a Startup or Innovation Project
Assessment Methods
- Pitch competitions (shark-tank style)
- Business plan submissions
- Prototype/MVP presentations
- Case studies on global startups
- Group innovation challenges
Tools & Resources
- Software: Miro (ideation), Figma (prototyping), Trello (project management)
- Platforms: Shopify (e-commerce), WordPress (websites), Kickstarter (crowdfunding)
- Books: The Lean Startup (Eric Ries), Blue Ocean Strategy (Kim & Mauborgne)
Prerequisites
- Open to all disciplines—no prior business experience required.
- Curiosity, creativity, and problem-solving mindset.
Program Duration
- 4 years (bachelor’s) or 1 year (certificate/master’s).
Certifications (Optional)
- Google’s Entrepreneurship Certificates
- HubSpot Academy (Marketing/Sales)
- Coursera’s Innovation & Entrepreneurship Specializations
Career Paths
- Startup Founder (tech, social, e-commerce)
- Innovation Consultant (corporations, NGOs)
- Product Manager (tech companies)
- Venture Capital Associate (investment firms)
- Corporate Intrapreneur (innovation labs)
- Digital Nomad (freelance consulting)
- Social Entrepreneur (impact-driven ventures)
- Business Development Lead (startups, MNCs)
- Tech Evangelist (emerging tech startups)
- Pitch Coach (accelerators, incubators)
Why This Major?
Turkey’s booming startup ecosystem (e.g., Unicorns like Getir, Trendyol) and government incentives (e.g., TÜBİTAK, KOSGEB) create a high-demand environment for innovators. This program turns ideas into scalable businesses, teaching you to spot opportunities, validate concepts, and lead change. Perfect for risk-takers, creators, and future-shapers who want to build the next big thing. 🚀
