Faculty: Economics and Administrative Sciences This major provides a deep understanding of business creation, innovation, and strategic management. Students explore key areas such as business development, financial planning, marketing, and leadership, equipping them with the skills needed to start and grow successful ventures. The program emphasizes creativity, problem-solving, and adaptability, preparing graduates for careers as entrepreneurs, startup founders, business consultants, and corporate innovators. **Learning Objectives:** - Understand the fundamentals of entrepreneurship, business models, and innovation. - Develop skills in business planning, financial management, and fundraising. - Learn techniques for market research, branding, and customer acquisition. - Explore strategies for managing risk, competition, and business sustainability. - Study leadership, negotiation, and decision-making in business. - Analyze case studies of successful and failed ventures to extract key lessons. - Gain practical experience in launching and managing business projects. **Major Outline:** 1. **Introduction to Entrepreneurship** - Overview of the entrepreneurial mindset, opportunities, and challenges. 2. **Business Idea Development and Innovation** - Techniques for brainstorming, evaluating, and refining business ideas. 3. **Business Planning and Strategy** - Creating a business plan, defining vision and goals, and setting growth strategies. 4. **Financial Management for Entrepreneurs** - Budgeting, cash flow management, investment strategies, and funding options. 5. **Marketing and Branding for Startups** - Customer research, digital marketing, and brand positioning strategies. 6. **Leadership and Team Management** - Skills for building and leading a high-performance business team. 7. **Risk Management and Business Ethics** - Identifying potential risks, ethical business practices, and crisis management. 8. **Scaling and Growth Strategies** - Techniques for expanding businesses, entering new markets, and scaling operations. 9. **Emerging Trends in Entrepreneurship** - Exploring technology-driven business models, e-commerce, and social entrepreneurship. 10. **Capstone Project: Business Launch Simulation** - Developing and pitching a business concept, applying learned skills in a real-world setting. **Assessment Methods:** - Business plan development and startup case studies. - Pitch presentations and investor simulations. - Market research projects and feasibility studies. - Internships with startups, incubators, or venture capital firms. **Recommended Textbooks:** - "The Lean Startup" by Eric Ries. - "Zero to One" by Peter Thiel. - "The $100 Startup" by Chris Guillebeau. **Prerequisites:** Basic knowledge of business concepts and a passion for entrepreneurship are recommended. **Major Duration:** Typically 3–4 years, including coursework, hands-on projects, and internships. **Target Audience:** Aspiring entrepreneurs, startup founders, and business professionals looking to innovate and create successful ventures. This major equips students with the knowledge, skills, and mindset needed to identify opportunities, launch businesses, and drive innovation in a competitive global economy.