Faculty: Graduate School of Social Science The Digital Media Management major focuses on the creation, distribution, and management of digital content across various platforms. Students gain skills in digital marketing, content strategy, social media management, data analytics, and multimedia production, preparing for careers in digital agencies, marketing departments, media companies, and related fields. **Learning Objectives:** - Understand the principles of digital media and its applications. - Develop skills in digital marketing and content strategy. - Learn social media management and engagement techniques. - Explore data analytics and metrics for digital media. - Analyze multimedia production and editing techniques. - Develop critical thinking, problem-solving, and project management skills. - Gain practical experience through internships and real-world projects. **Major Outline:** 1. **Introduction to Digital Media Management** - Overview of digital media, its principles, and industry trends. 2. **Digital Marketing** - Fundamentals of digital marketing, including SEO, SEM, email marketing, and content marketing. 3. **Content Strategy** - Developing and implementing content strategies for digital platforms. 4. **Social Media Management** - Techniques for managing and engaging audiences on social media platforms. 5. **Data Analytics for Digital Media** - Using data analytics and metrics to measure and optimize digital media performance. 6. **Multimedia Production** - Principles of multimedia production, including video, audio, and graphic design. 7. **Web Design and Development** - Designing and developing user-friendly and responsive websites. 8. **Mobile App Development** - Creating and managing mobile applications for various platforms. 9. **Digital Media Ethics and Law** - Ethical considerations and legal aspects of digital media management. 10. **Internship/Practicum** - Real-world experiences in digital media settings, such as digital agencies, marketing departments, or media companies. 11. **Capstone Project** - Comprehensive project applying digital media management skills, such as developing a digital marketing campaign, creating a content strategy, or producing a multimedia project. **Assessment Methods:** - Digital media principles analyses - Digital marketing and content strategy projects - Social media management plans - Data analytics and metrics reports - Multimedia production and editing projects - Web design and development projects - Mobile app development projects - Digital media ethics and law essays - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Digital Media Management" by various authors - "Digital Marketing" by various authors - "Content Strategy" by various authors - "Social Media Management" by various authors - "Data Analytics for Digital Media" by various authors - "Multimedia Production" by various authors - "Web Design and Development" by various authors - "Mobile App Development" by various authors - "Digital Media Ethics and Law" by various authors **Prerequisites:** Basic knowledge of digital media, marketing, and an interest in digital content creation and management. **Major Duration:** Typically 4 years for a bachelor's degree or 1-2 years for a master's degree in Digital Media Management. **Certification:** Graduates may pursue certifications such as: - Google Analytics Individual Qualification (GAIQ) - Facebook Blueprint Certification - Hootsuite Platform Certification - Adobe Certified Expert (ACE) in various digital media tools - Certified Digital Marketer from the Digital Marketing Institute **Target Audience:** Aspiring digital media managers, content strategists, social media managers, digital marketers, and professionals seeking careers in digital agencies, marketing departments, media companies, and related fields. This major equips students with the creative and analytical skills needed to excel in digital media management, supporting careers in various roles within digital agencies, marketing departments, media companies, and related fields.