Faculty: INSTITUTE OF GRADUATE PGROGRAMS This major provides a comprehensive understanding of the principles and practices of contemporary business, focusing on the strategies and techniques used to manage and grow organizations in a dynamic global environment. Students will explore key topics such as business strategy, marketing, finance, operations, and entrepreneurship. The major emphasizes the integration of theoretical knowledge and practical skills to prepare students for careers in business management, consulting, and related fields. **Learning Objectives:** - Understand the fundamental principles of contemporary business and their role in organizational success. - Develop skills in strategic planning and business decision-making. - Learn techniques for effective marketing and financial management. - Explore the principles of operations management and supply chain optimization. - Understand the impact of technological advancements and globalization on business practices. - Analyze the challenges and opportunities of working in contemporary business environments. - Develop critical thinking and problem-solving skills to address challenges in business management. **Major Outline:** 1. **Introduction to Contemporary Business** - Overview of contemporary business, its history, and its significance in the global economy. 2. **Business Strategy and Decision-Making** - Fundamentals of business strategy, including SWOT analysis and competitive advantage. - Techniques for making informed business decisions. 3. **Marketing and Consumer Behavior** - Principles of marketing, including market research, segmentation, and branding. - Techniques for understanding and influencing consumer behavior. 4. **Financial Management and Analysis** - Fundamentals of financial management, including budgeting, financial analysis, and investment decisions. - Techniques for managing financial resources effectively. 5. **Operations and Supply Chain Management** - Overview of operations management, including process design and quality control. - Techniques for optimizing supply chain operations. 6. **Entrepreneurship and Innovation** - Principles of entrepreneurship, including business planning and startup management. - Techniques for fostering innovation and managing new ventures. 7. **Ethics and Corporate Social Responsibility** - Overview of business ethics and corporate social responsibility (CSR). - Techniques for ensuring ethical and socially responsible business practices. 8. **Emerging Trends in Contemporary Business** - Impact of emerging trends, such as digital transformation, sustainability, and globalization, on business practices. - Techniques for adapting to and leveraging new trends in business management. **Assessment Methods:** - Business plans and case studies to evaluate strategic planning and decision-making skills. - Written assignments and research papers to assess knowledge of marketing and financial management. - Presentations and reports on operations management and entrepreneurship. - Participation in group projects and business simulations. **Recommended Textbooks:** - "Contemporary Business" by Louis E. Boone and David L. Kurtz. - "Principles of Marketing" by Philip Kotler and Gary Armstrong. - "Financial Management: Theory & Practice" by Eugene F. Brigham and Michael C. Ehrhardt. **Prerequisites:** Basic knowledge of business principles is recommended. This major is suitable for students in business, management, and related fields. **Major Duration:** Typically, this major runs for four academic years, with a combination of lectures, case studies, and practical exercises. **Certification:** Upon successful completion, students may receive a degree in Contemporary Business, depending on the program and institution. **Target Audience:** This major is designed for undergraduate and graduate students in business, management, and related fields, as well as professionals seeking to enhance their skills in contemporary business practices. This major prepares students and professionals to excel in the field of contemporary business, leveraging theoretical knowledge, practical skills, and an understanding of emerging trends to manage and grow organizations effectively in a dynamic global environment.