Major: Communication Studies (İletişim Bilimleri)
Program Overview: A multidisciplinary program exploring human communication in digital, interpersonal, organizational, and mass media contexts. Combines theory, research, and practical skills to prepare students for careers in media, public relations, corporate communication, and digital content creation. Aligns with Turkey’s evolving media landscape and global communication trends.
Key Learning Objectives:
- Understand communication theories (persuasion, mass media, intercultural).
- Develop skills in media production (video, audio, digital content).
- Master public relations and corporate communication strategies.
- Learn digital marketing and social media management.
- Gain expertise in journalism and media ethics.
- Analyze political communication and propaganda.
- Apply research methods in communication studies.
Core Courses:
- Introduction to Communication Studies
- Foundations of human communication and media.
- Media Production & Digital Storytelling
- Video editing, podcasting, and multimedia content creation.
- Public Relations & Corporate Communication
- Brand management, crisis communication, and PR campaigns.
- Digital Marketing & Social Media
- SEO, content strategy, and social media analytics.
- Journalism & Media Ethics
- News writing, investigative journalism, and ethical standards.
- Intercultural & Political Communication
- Cross-cultural communication and political messaging.
- Visual Communication & Graphic Design
- Adobe Creative Suite, Canva, and visual storytelling.
- Communication Research Methods
- Qualitative and quantitative research in media studies.
- Practicum in Communication
- Internships with media outlets, PR agencies, or corporate comms teams.
- Capstone Project
- Research thesis, media campaign, or digital content portfolio.
Assessment Methods:
- Media production projects (videos, podcasts, blogs)
- PR campaign simulations
- Social media strategy reports
- Journalistic articles or broadcasts
- Research papers or case studies
- Capstone project presentations
Tools & Resources:
- Software: Adobe Premiere Pro, Photoshop, Canva, Google Analytics
- Equipment: Cameras, microphones, lighting kits
- Books:
- Communication Theories by Werner Severin
- Public Relations: Strategies and Tactics by Dennis L. Wilcox
- The Elements of Journalism by Bill Kovach
Prerequisites:
No prior experience required. Interest in media, communication, or digital content.
Program Duration:
4 years (bachelor’s), including internships and hands-on projects.
Certifications:
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Adobe Certified Professional (Video/Graphic Design)
Career Paths:
- Public Relations Specialist (corporate or agency)
- Digital Content Creator (social media, blogs, video)
- Journalist/Reporter (print, broadcast, digital media)
- Marketing Communications Manager (brand strategy)
- Media Planner (advertising agencies)
- Corporate Communications Specialist (internal/external comms)
Why This Major?
Communication is central to every industry, and Turkey’s media and digital sectors are booming. This program equips students with versatile skills in media production, PR, and digital marketing, preparing them for dynamic careers in a rapidly changing field. With hands-on training and industry connections, graduates gain a competitive edge in media, corporate communication, and digital content creation. Ideal for creative, analytical, and socially engaged students.
