Major: Communication Sciences (İletişim Bilimleri)
Program Overview: A multidisciplinary program exploring human communication in all its forms—verbal, nonverbal, interpersonal, mass media, and digital. Focuses on communication theories, media studies, public relations, and emerging technologies in communication. Prepares students for careers in media, corporate communication, public relations, and digital content creation.
Key Learning Objectives:
- Understand theories of human communication and media.
- Develop skills in interpersonal, organizational, and mass communication.
- Learn media production, public relations, and advertising strategies.
- Explore digital communication tools and social media management.
- Analyze the impact of communication on society, culture, and politics.
- Gain expertise in research methods for communication studies.
Core Courses:
- Introduction to Communication Sciences
- Overview of communication theories and models.
- Interpersonal Communication
- Verbal and nonverbal communication, listening skills, and conflict resolution.
- Mass Communication
- Role of media in society, media effects, and media literacy.
- Public Relations and Advertising
- Strategies for corporate communication, branding, and advertising campaigns.
- Digital Communication and Social Media
- Social media management, digital content creation, and online communication strategies.
- Media Production
- Basics of video, audio, and multimedia production for digital platforms.
- Communication Research Methods
- Qualitative and quantitative research techniques in communication studies.
- Organizational Communication
- Communication within corporations, leadership, and internal communication strategies.
- Political Communication and Propaganda
- Role of communication in politics, public opinion, and propaganda techniques.
- Practicum in Communication Sciences
- Internships or projects in media organizations, PR agencies, or corporate communication departments.
- Capstone Project
- Research project or professional portfolio in a specialized area of communication.
Assessment Methods:
- Research papers and case studies
- Media production projects
- Public relations campaigns
- Social media strategies
- Presentations and debates
- Practicum reports and capstone projects
Recommended Tools & Resources:
- Software: Adobe Creative Suite, Canva, Hootsuite, Google Analytics
- Books:
- Communication Theories by Werner Severin and James Tankard
- Public Relations: Strategies and Tactics by Dennis L. Wilcox
- Media/Society: Industries, Images, and Audiences by David Croteau and William Hoynes
Prerequisites: Interest in communication, media, or public relations. No specific technical background required.
Program Duration: 4 years (bachelor’s degree).
Certifications: Graduates can pursue certifications such as:
- Public Relations Certification (e.g., from Public Relations Society of America or local equivalents)
- Digital Marketing Certification (e.g., Google Analytics, HubSpot)
- Social Media Management Certification (e.g., Hootsuite Academy)
Career Paths:
- Public Relations Specialist (corporate or agency)
- Media Planner (advertising and media agencies)
- Social Media Manager (brands, NGOs, or media companies)
- Corporate Communications Manager (internal and external communication)
- Content Creator (digital platforms, broadcasting)
- Market Research Analyst (communication and media research)
- Journalist/Reporter (print, broadcast, or digital media)
Why This Major? Communication is at the heart of every industry. This program equips students with versatile skills applicable in media, corporate settings, government, and non-profits. Graduates can influence public opinion, shape brand narratives, and drive digital communication strategies in an increasingly connected world. The major also provides a strong foundation for those interested in pursuing advanced studies in communication, media, or related fields.
