Faculty: Social Programs This major focuses on strategic planning, implementation, and evaluation of communication processes within organizations. Students explore organizational communication, public relations, marketing communication, crisis communication, and digital media. The program develops effective communication strategies, leadership skills, and the use of multimedia tools. Graduates are prepared for careers in corporate communications, public relations, marketing, media relations, and related fields. **Learning Objectives:** - Understand communication management and organizational communication fundamentals. - Develop skills in strategic planning, implementation, and evaluation of communication processes. - Learn techniques for public relations, marketing communication, and crisis communication. - Explore digital media and multimedia tools in organizational communication. - Understand the role of communication management in leadership and organizational success. - Analyze challenges and opportunities in communication management. - Develop teamwork and problem-solving skills for communication projects. **Major Outline:** 1. **Introduction to Communication Management** - Overview of communication management and organizational communication. 2. **Organizational Communication** - Principles and techniques for enhancing communication within organizations. 3. **Public Relations** - Fundamentals and techniques for developing public relations strategies. 4. **Marketing Communication** - Principles and techniques for creating effective marketing communication campaigns. 5. **Crisis Communication** - Fundamentals and techniques for managing communication during crises. 6. **Digital Media and Communication** - Exploration and integration of digital media into communication strategies. 7. **Leadership and Communication** - Principles and techniques for effective leadership and communication in organizations. 8. **Research Methods in Communication** - Principles and techniques for conducting and evaluating communication research. 9. **Communication Ethics and Law** - Understanding communication ethics, legal frameworks, and professional conduct. 10. **Capstone Project in Communication Management** - Real-world project to apply learned skills in strategic planning or public relations. **Assessment Methods:** - Strategic communication plans, public relations campaigns, marketing communication projects, crisis communication plans, digital media integrations, leadership and communication strategies, research methodology papers, ethical consideration papers, capstone projects, group projects, and internships. **Recommended Textbooks:** - "Organizational Communication" by Michael E. Pacanowsky. - "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron. - "Marketing Communications" by Chris Fill. - "Crisis Communications: A Casebook Approach" by Kathleen Fearn-Banks. - "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick. **Prerequisites:** Basic knowledge of communication studies, marketing, and organizational behavior. Suitable for students interested in corporate communications, public relations, marketing, and media relations. **Major Duration:** Typically 4 years for a bachelor's degree, including coursework, projects, and internships. **Certification:** Graduates may receive a degree in Communication Management and pursue certifications such as APR or CMMP. **Target Audience:** Aspiring corporate communicators, public relations specialists, marketing professionals, media relations experts, and individuals seeking to specialize in communication management. This major equips students with the strategic, leadership, and practical skills needed to excel in communication management, promoting effective and ethical organizational communication.