Faculty: Media This major provides a comprehensive understanding of the principles and practices of communication design and management, focusing on the strategic creation, delivery, and management of visual and verbal communication across various media platforms. Students will explore key areas such as branding, digital media, user experience (UX) design, and strategic communication planning. The program emphasizes creativity, critical thinking, and the integration of design and management skills to prepare students for careers in advertising, media, corporate communication, and creative industries. **Learning Objectives:** - Understand the fundamentals of communication design and management. - Develop skills in visual and verbal communication strategies. - Learn techniques for creating effective branding and marketing campaigns. - Explore the principles of user experience (UX) and user interface (UI) design. - Understand the role of digital media and technology in modern communication. - Analyze challenges and opportunities in the fields of communication design and management. - Develop teamwork and leadership skills for managing creative projects and teams. **Major Outline:** 1. **Introduction to Communication Design and Management** - Overview of communication design, management, and their applications in various industries. 2. **Visual Communication Design** - Study of typography, color theory, and layout design. - Techniques for creating impactful visual content for print and digital media. 3. **Strategic Communication Planning** - Principles of developing communication strategies for brands and organizations. - Techniques for audience analysis, message development, and campaign execution. 4. **Branding and Identity Design** - Fundamentals of creating and managing brand identities. - Techniques for designing logos, packaging, and brand guidelines. 5. **Digital Media and Content Creation** - Study of digital platforms, social media, and content marketing. - Techniques for creating engaging digital content and managing online presence. 6. **User Experience (UX) and User Interface (UI) Design** - Principles of designing user-centered digital products and services. - Techniques for wireframing, prototyping, and usability testing. 7. **Advertising and Marketing Communication** - Exploration of advertising strategies and creative campaign development. - Techniques for integrating traditional and digital marketing channels. 8. **Corporate Communication and Public Relations** - Study of internal and external communication strategies for organizations. - Techniques for crisis communication, media relations, and stakeholder engagement. 9. **Emerging Trends in Communication Design** - Exploration of innovations such as augmented reality (AR), virtual reality (VR), and interactive media. - Techniques for adapting to new trends and technologies in communication design. 10. **Capstone Project in Communication Design and Management** - Real-world project to apply learned skills in communication design and management. - Techniques for delivering a comprehensive communication solution. **Assessment Methods:** - Design projects and creative portfolios. - Written assignments on branding, UX design, and strategic communication. - Group projects and collaborative exercises in campaign development. - Participation in internships or fieldwork with advertising agencies, media firms, or corporate communication departments. **Recommended Textbooks:** - "Communication Design: Insights from the Creative Industries" by Derek Yates and Jessie Price. - "Designing Brand Identity: An Essential Guide for the Whole Branding Team" by Alina Wheeler. - "The Elements of User Experience: User-Centered Design for the Web and Beyond" by Jesse James Garrett. - "Strategic Communication: Principles and Practice" by Laurie J. Wilson and Joseph D. Ogden. **Prerequisites:** Basic knowledge of design, marketing, and communication is recommended. Suitable for students in design, business, and related fields. **Major Duration:** Typically 4 years, including coursework, design projects, and internships. **Certification:** Graduates may receive a degree in Communication Design and Management or a related field, depending on the program and institution. **Target Audience:** Aspiring communication designers, brand managers, UX/UI designers, and marketing professionals seeking to excel in creative industries, advertising, and corporate communication. This major equips students with the creative, technical, and managerial skills needed to excel in communication design and management, driving impactful and innovative communication strategies across industries.