College: Media

This program offers a comprehensive understanding of the principles and practices of communication design and management, focusing on strategic creativity and the presentation and management of visual and verbal communications across various media platforms. Students will explore key areas such as branding, digital media, user experience (UX) design, and strategic communication planning. The program emphasizes creativity, critical thinking, and the integration of design and management skills to prepare students for careers in advertising, media, corporate communications, and creative industries.

Learning Objectives:

• Understand the basics of communication design and management.
• Develop skills in visual and verbal communication strategies.
• Learn techniques for creating effective brand and marketing campaigns.
• Explore principles of user experience (UX) and user interface (UI) design.
• Understand the role of digital media and technology in modern communications.
• Analyze challenges and opportunities in communication design and management fields.
• Develop teamwork and leadership skills for managing projects and creative teams.

Main Outline:

1. Introduction to Communication Design and Management
   • Overview of communication design and management and its applications across various industries.
2. Visual Communication Design
   • Study of typography, color theory, and layout design.
   • Techniques for creating impactful visual content for print and digital media.
3. Strategic Communication Planning
   • Principles of developing communication strategies for brands and organizations.
   • Techniques for audience analysis, message development, and campaign implementation.
4. Branding and Identity Design
   • Basics of creating and managing brand identities.
   • Logo design, packaging techniques, and brand guidelines.
5. Digital Media and Content Creation
   • Study of digital platforms, social media, and content marketing.
   • Techniques for creating engaging digital content and managing online presence.
6. User Experience (UX) and User Interface (UI) Design
   • Principles of designing user-centered digital products and services.
   • Prototyping techniques and usability testing.
7. Advertising and Marketing Communication
   • Exploration of advertising strategies and development of creative campaigns.
   • Techniques for integrating traditional and digital marketing channels.
8. Corporate Communications and Public Relations
   • Study of internal and external communication strategies for organizations.
   • Techniques for crisis communication, media relations, and stakeholder engagement.
9. Emerging Trends in Communication Design
   • Exploration of innovations such as augmented reality (AR), virtual reality (VR), and interactive media.
   • Techniques for adapting to new trends and technologies in communication design.
10. Graduation Project in Communication Design and Management
    • A practical project to apply skills acquired in communication design and management.
    • Techniques for providing a comprehensive communication solution.

Assessment Methods:

• Design projects and creative portfolios.
• Written assignments on branding, user experience design, and strategic communications.
• Group projects and collaborative exercises in campaign development.
• Participation in internships or fieldwork with advertising agencies, media organizations, or corporate communication departments.

Recommended Textbooks:

• "Communication Design: Insights from the Creative Industries" by Derek Yates and Jessie Price.
• "Designing Brand Identity: An Essential Guide for the Whole Branding Team" by Alina Wheeler.
• "The Elements of User Experience: User-Centered Design for the Web and Beyond" by Jesse James Garrett.
• "Strategic Communication: Principles and Practice" by Laurie J. Wilson and Joseph D. Ogden.

Prerequisites:

Basic knowledge of design, marketing, and communication is recommended. Suitable for students in design, business, and related fields.

Duration:

Typically 4 years, including coursework, design projects, and internships.

Certification:

Graduates may receive a degree in Communication Design and Management or a related field, depending on the program and institution.

Target Audience:

Aspiring communication designers, brand managers, UX/UI designers, and marketing professionals seeking to excel in creative industries, advertising, and corporate communication. This program equips students with the creative, technical, and managerial skills needed to excel in communication design and management, driving impactful and innovative communication strategies across industries.