Faculty: Graduate School of Natural and Applied Sciences The Communication Design major focuses on the strategic use of visual and verbal communication to convey messages effectively. Students gain skills in graphic design, typography, branding, user experience (UX) design, interactive media, and motion graphics, preparing for careers in design agencies, marketing departments, media companies, and related fields. **Learning Objectives:** - Understand the principles of visual communication and design. - Develop skills in graphic design and typography. - Learn branding and identity design techniques. - Explore user experience (UX) and user interface (UI) design. - Analyze interactive media and motion graphics. - Develop critical thinking, problem-solving, and creative skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Communication Design** - Overview of communication design, its principles, and industry trends. 2. **Graphic Design Fundamentals** - Basic principles of graphic design, including color theory, composition, and layout. 3. **Typography** - Study of typefaces, typographic design, and their applications in communication design. 4. **Branding and Identity Design** - Techniques for creating and managing brand identities and visual systems. 5. **User Experience (UX) and User Interface (UI) Design** - Principles of UX and UI design for creating intuitive and user-friendly digital experiences. 6. **Interactive Media** - Designing and developing interactive media, including websites, apps, and digital interfaces. 7. **Motion Graphics** - Creating animated graphics and visual effects for film, video, and digital media. 8. **Design Research and Strategy** - Methods for conducting design research, developing strategies, and solving design problems. 9. **Design for Social Impact** - Using design to address social issues, promote change, and create positive impacts. 10. **Internship/Practicum** - Real-world experiences in communication design settings, such as design agencies, marketing departments, or media companies. 11. **Capstone Project** - Comprehensive project applying communication design skills, such as developing a branding campaign, designing a user interface, or creating an interactive media project. **Assessment Methods:** - Visual communication and design analyses - Graphic design and typography projects - Branding and identity design projects - UX and UI design projects - Interactive media and motion graphics projects - Design research and strategy reports - Design for social impact projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Communication Design" by various authors - "Graphic Design Fundamentals" by various authors - "Typography" by various authors - "Branding and Identity Design" by various authors - "User Experience (UX) and User Interface (UI) Design" by various authors - "Interactive Media" by various authors - "Motion Graphics" by various authors - "Design Research and Strategy" by various authors - "Design for Social Impact" by various authors **Prerequisites:** Basic knowledge of design principles, visual arts, and an interest in communication and digital media. **Major Duration:** Typically 4 years for a bachelor's degree in Communication Design. **Certification:** Graduates may pursue certifications such as: - Adobe Certified Expert (ACE) in various design tools - Certified User Experience Professional (CUXP) from the User Experience Certification Board (UXCB) - Google Analytics Individual Qualification (GAIQ) - Certifications in specific design software and tools **Target Audience:** Aspiring graphic designers, UX/UI designers, branding specialists, interactive media designers, motion graphics artists, and professionals seeking careers in design agencies, marketing departments, media companies, and related fields. This major equips students with the creative and technical skills needed to excel in communication design, supporting careers in various roles within design agencies, marketing departments, media companies, and related fields.