Faculty: INSTITUTE OF GRADUATE PGROGRAMS The Communication Arts major focuses on the study and practice of effective communication across various media and platforms. Students gain skills in public speaking, writing, digital media, interpersonal communication, and critical analysis, preparing for careers in journalism, public relations, marketing, media production, and related fields. **Learning Objectives:** - Understand the principles and theories of communication. - Develop skills in public speaking and presentation. - Learn effective writing and editing techniques. - Explore digital media production and multimedia storytelling. - Analyze interpersonal communication and group dynamics. - Develop critical thinking, analytical, and research skills. - Gain practical experience through projects and internships. **Major Outline:** 1. **Introduction to Communication Arts** - Overview of communication principles, theories, and industry trends. 2. **Public Speaking and Presentation** - Techniques for effective public speaking, presentation skills, and audience engagement. 3. **Writing and Editing** - Fundamentals of effective writing, editing, and content creation for various media. 4. **Digital Media Production** - Techniques for creating and producing digital media content, including video, audio, and multimedia. 5. **Interpersonal Communication** - Study of interpersonal communication, group dynamics, and conflict resolution. 6. **Media Literacy and Critical Analysis** - Understanding media literacy, critical analysis, and the impact of media on society. 7. **Journalism and News Writing** - Principles of journalism, news writing, and reporting for print, broadcast, and digital media. 8. **Public Relations and Strategic Communication** - Strategies for managing public relations, crisis communication, and strategic communication campaigns. 9. **Advertising and Marketing Communication** - Principles of advertising, marketing communication, and brand management. 10. **Internship/Practicum** - Real-world experiences in communication arts settings, such as media companies, public relations firms, advertising agencies, or marketing departments. 11. **Capstone Project** - Comprehensive project applying communication arts skills, such as developing a media campaign, creating a multimedia story, or conducting a communication research study. **Assessment Methods:** - Communication principles and theories analyses - Public speaking and presentation projects - Writing and editing projects - Digital media production and multimedia storytelling projects - Interpersonal communication and group dynamics projects - Media literacy and critical analysis reports - Journalism and news writing projects - Public relations and strategic communication projects - Advertising and marketing communication projects - Internship/practicum reports - Capstone projects and presentations **Recommended Textbooks:** - "Introduction to Communication Arts" - "Public Speaking and Presentation" - "Writing and Editing" - "Digital Media Production" - "Interpersonal Communication" - "Media Literacy and Critical Analysis" - "Journalism and News Writing" - "Public Relations and Strategic Communication" - "Advertising and Marketing Communication" **Prerequisites:** Basic knowledge of communication, writing, and an interest in media and digital content creation. **Major Duration:** Typically 4 years for a bachelor's degree in Communication Arts. **Certification:** Graduates may pursue certifications such as: - Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA) - Certified Professional in Journalism (CPJ) from the Society of Professional Journalists (SPJ) - Google Analytics Individual Qualification (GAIQ) - Hootsuite Platform Certification - Certifications in specific communication and media tools and software **Target Audience:** Aspiring journalists, public relations specialists, marketing communicators, media producers, digital content creators, and professionals seeking careers in media companies, public relations firms, advertising agencies, marketing departments, and related fields. This major equips students with the communication and media skills needed to excel in communication arts, supporting careers in various roles within journalism, public relations, marketing, media production, and related fields.