Faculty: INSTITUTE OF GRADUATE PGROGRAMS This major provides a comprehensive understanding of the principles and practices of communication, focusing on the creation, delivery, and interpretation of messages across various contexts. Students will explore key areas such as interpersonal communication, media studies, public relations, and digital communication. The program emphasizes critical thinking, creativity, and effective communication skills to prepare students for careers in media, marketing, public relations, and corporate communication. **Learning Objectives:** - Understand the fundamental concepts and theories of communication. - Develop skills in crafting and delivering effective messages. - Learn techniques for analyzing and interpreting communication in different contexts. - Explore the role of media and technology in shaping communication. - Understand the principles of public relations and corporate communication. - Analyze challenges and opportunities in digital and global communication. - Develop teamwork and leadership skills for collaborative communication projects. **Major Outline:** 1. **Introduction to Communication** - Overview of communication theories, models, and their significance in society. 2. **Interpersonal Communication** - Principles of effective communication in personal and professional relationships. - Techniques for active listening, conflict resolution, and empathy. 3. **Media Studies and Mass Communication** - Study of media industries, content, and their impact on society. - Techniques for analyzing media messages and their influence. 4. **Public Relations and Strategic Communication** - Fundamentals of managing public image and communication strategies. - Techniques for crisis communication and media relations. 5. **Digital Communication and Social Media** - Exploration of digital platforms, content creation, and online engagement. - Techniques for leveraging social media for effective communication. 6. **Corporate Communication and Organizational Behavior** - Principles of internal and external communication within organizations. - Techniques for fostering a positive organizational culture. 7. **Communication Research Methods** - Principles of qualitative and quantitative research in communication studies. - Techniques for conducting surveys, interviews, and content analysis. 8. **Global and Intercultural Communication** - Study of communication across cultures and its challenges. - Techniques for effective communication in multicultural settings. 9. **Emerging Trends in Communication** - Exploration of innovations such as AI, virtual reality, and data-driven communication. - Techniques for adapting to new trends and technologies in communication. 10. **Capstone Communication Project** - Real-world communication project to apply learned skills. - Techniques for delivering a comprehensive communication strategy. **Assessment Methods:** - Communication campaigns and presentations. - Written assignments on communication theories and case studies. - Group projects and collaborative communication exercises. - Participation in internships or fieldwork with communication organizations. **Recommended Textbooks:** - "Communication: Principles for a Lifetime" by Steven A. Beebe, Susan J. Beebe, and Diana K. Ivy. - "Media and Communication Research Methods" by Anders Hansen and David Machin. - "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron. - "Digital Communication: Strategies for Social Media" by Dawn Gilpin and Ana T. Miller. **Prerequisites:** No prior experience required, but an interest in media, communication, and technology is recommended. Suitable for students in social sciences, humanities, and related fields. **Major Duration:** Typically 3-4 years, including internships, fieldwork, and capstone projects. **Certification:** Graduates may receive a degree in Communication or a related field, depending on the program and institution. **Target Audience:** Aspiring communicators, media professionals, public relations specialists, and corporate communication experts seeking to excel in the dynamic field of communication. This major equips students with the creative, analytical, and technical skills needed to excel in communication, shaping effective messages and strategies in a rapidly evolving media landscape.