College: Media Studies

This interdisciplinary major combines the study of cinema with the production and analysis of digital media. Students explore key areas such as film history, theory, and criticism, as well as digital media techniques, multimedia storytelling, and interactive design. The program focuses on creative expression, technical skills, and understanding cultural and theoretical contexts. Graduates are prepared for careers in film production, digital media, content creation, media criticism, and related fields.

Learning Objectives:

• Understand the fundamentals of cinema and digital media.
• Develop skills in film production, digital media techniques, and multimedia storytelling.
• Learn techniques for analyzing and critiquing films and digital media.
• Explore the cultural and theoretical contexts of cinema and digital media.
• Understand the role of digital media in contemporary society.
• Analyze the challenges and opportunities in film and digital media industries.
• Develop teamwork and problem-solving skills for media projects and initiatives.

Main Curriculum:

1. Introduction to Cinema and Digital Media
   • Overview of film history, theory, and digital media techniques.
   • Fundamentals of film analysis and digital media production.
2. Film History and Theory
   • Principles of film history, including major movements, directors, and genres.
   • Techniques for analyzing and interpreting films from different theoretical perspectives.
3. Film Production
   • Basics of film production, including scriptwriting, cinematography, editing, and sound design.
   • Techniques for creating short films, documentaries, and experimental cinema.
4. Digital Media Techniques
   • Principles of digital media techniques, including video production, animation, and interactive design.
   • Techniques for using digital tools to create multimedia content.
5. Multimedia Storytelling
   • Fundamentals of multimedia storytelling, including narrative structures, character development, and audience engagement.
   • Techniques for creating compelling stories across different digital platforms.
6. Interactive Design
   • Principles of interactive design, including user experience, interface design, and prototyping.
   • Techniques for designing interactive digital media applications.
7. Media Criticism and Analysis
   • Principles of media criticism and analysis, including film reviews, cultural studies, and media ethics.
   • Techniques for critically evaluating films and digital media.
8. Research Methods in Cinema and Digital Media
   • Principles of research methods, including qualitative and quantitative analysis, and media research ethics.
   • Techniques for conducting and evaluating research in cinema and digital media.
9. Practicum in Cinema and Digital Media
   • Real-world experiences in film production, digital media projects, and media criticism.
   • Techniques for applying acquired skills in practical media environments.
10. Capstone Project in Cinema and Digital Media
    • A comprehensive project to apply skills acquired in film production, digital media creation, or media criticism.
    • Techniques for delivering a polished and innovative media project.

Assessment Methods:

Film analysis essays, production projects, digital media portfolios, multimedia storytelling presentations, interactive design prototypes, media critique reviews, research methodology papers, practicum reports, capstone projects, group projects, and internships.

Recommended Textbooks:

• "A History of Film: An Introduction" by David A. Cook.
• "Film Theory and Criticism" by Leo Braudy and Marshall Cohen.
• "The Film Experience: An Introduction" by Timothy Corrigan and Patricia White.
• "Digital Media: Technologies and Applications" by John V. Pavlik and Shawn McIntosh.
• "Story: Substance, Structure, Style and the Principles of Screenwriting" by Robert McKee.

Prerequisites:

Basic knowledge of film, media studies, and digital technologies. Suitable for students interested in film production, digital media, content creation, and media criticism.

Duration:

Typically 4 years to earn a Bachelor’s degree, including coursework, projects, practicums, and internships.

Degree:

Graduates can earn a degree in cinema and digital media and pursue professional certificates in film production, digital media, or media criticism.

Target Audience:

Aspiring filmmakers, digital media producers, content creators, media critics, and professionals looking to specialize in cinema and digital media. This major provides students with the creative, technical, and analytical skills needed to excel in cinema and digital media, supporting careers in filmmaking, digital content creation, and media criticism.