Major: Business Management for Business Managers (İşletme Yönetimi - İşletme Müdürleri İçin)
Program Overview: This specialized program is designed for current and aspiring business managers in Turkey, focusing on practical skills and strategic thinking needed to lead organizations effectively. The curriculum combines core business principles with real-world applications, emphasizing leadership, financial management, and operational excellence in the Turkish business context.
Key Learning Objectives:
- Develop strategic thinking and decision-making skills for business management.
- Master financial management, budgeting, and financial analysis.
- Learn effective leadership and team management techniques.
- Understand marketing strategies and customer relationship management.
- Gain expertise in operational management and process optimization.
- Apply business ethics and corporate social responsibility in management.
- Utilize digital tools and technologies for modern business management.
Core Courses:
Strategic Management
- Strategic planning, competitive analysis, and business strategy formulation.
Financial Management
- Financial statements, budgeting, financial analysis, and investment decisions.
Leadership and Organizational Behavior
- Leadership styles, motivation, team dynamics, and organizational culture.
Marketing Management
- Market research, branding, digital marketing, and customer relationship management.
Operational Management
- Process optimization, supply chain management, and quality control.
Human Resources Management
- Recruitment, training, performance management, and labor laws in Turkey.
Business Ethics and Corporate Social Responsibility
- Ethical decision-making, sustainability, and social responsibility in business.
Digital Transformation in Business
- Use of ERP systems, CRM software, and digital marketing tools.
Business Law and Regulations in Turkey
- Turkish commercial law, tax regulations, and compliance.
Practicum in Business Management
- Real-world experience through internships or projects in Turkish businesses.
Capstone Project
- Comprehensive project to solve a real business problem or develop a business plan.
Assessment Methods:
- Strategic management plans
- Financial analysis reports
- Marketing campaigns and plans
- Operational process optimization projects
- Case study analyses
- Practicum evaluations and capstone project presentations
Recommended Textbooks and Resources:
- İşletme Yönetimi by Orhan Küçük
- Stratejik Yönetim by Tamer Koçel
- Finansal Yönetim by Nuran Çömlekçi
- Pazarlama Yönetimi by İbrahim Kırlar
- Turkish Commercial Code and related business regulations
Prerequisites: Basic business knowledge or work experience in a managerial role. Suitable for current business managers or those aspiring to management positions in Turkey.
Program Duration: 1-2 years (certificate or master's program), including coursework and practical projects.
Certifications: Graduates can earn a certificate or degree in Business Management for Business Managers and pursue professional certifications such as:
- İşletme Yöneticisi Sertifikası (Business Manager Certificate) from Turkish institutions.
- International certifications like Certified Manager (CM) from the Institute of Certified Professional Managers (ICPM).
Career Paths:
- Business Manager (in various industries such as manufacturing, retail, services)
- Operations Manager (overseeing business operations and processes)
- Financial Manager (managing financial planning and analysis)
- Marketing Manager (leading marketing strategies and campaigns)
- Human Resources Manager (managing recruitment, training, and employee relations)
- Consultant (providing business management consulting services)
Why This Major, Ahmad Hamad? As a business manager in Turkey, this program will equip you with advanced skills to lead your organization more effectively. The curriculum is tailored to the Turkish business environment, ensuring that you gain relevant knowledge in local regulations, market dynamics, and cultural nuances. Whether you aim to enhance your current role or pursue higher managerial positions, this program will provide you with the tools and insights needed to succeed in Turkey's competitive business landscape.
