Faculty: Vocational School

This major focuses on the principles and practices of effectively managing organizations. Students explore key areas such as strategic management, marketing, finance, human resources, operations management, and entrepreneurship. The program emphasizes practical skills and theoretical knowledge, preparing graduates for careers in management, consulting, and entrepreneurship.

Learning Objectives:

• Understand business management and organizational behavior.
• Develop skills in strategic management, marketing, finance, and human resources.
• Learn techniques in operations management and entrepreneurship.
• Explore work ethics and legal frameworks.
• Analyze the challenges and opportunities of the business environment.
• Develop leadership skills, communication, and problem-solving.

Main Outline:

1. Introduction to Business Management - Overview of business management and organizational behavior.
2. Strategic Management - Principles and techniques of strategic planning and execution.
3. Marketing - Basics and techniques of market research and campaign execution.
4. Finance - Principles and techniques of financial planning and decision-making.
5. Human Resources - Basics and techniques of managing and developing human capital.
6. Operations Management - Principles and techniques of enhancing operational efficiency.
7. Entrepreneurship - Principles and techniques of starting and growing new business ventures.
8. Business Ethics and Law - Principles of business ethics and understanding legal frameworks.
9. Practical Training in Business Management - Real-world business management experiences through training and projects.
10. Capstone Project in Business Management - Comprehensive project applying skills learned in strategic management, marketing, finance, or entrepreneurship.

Assessment Methods:

Strategic management plans, marketing campaigns, financial analyses, human resource strategies, operations management projects, business plans, ethics papers, training reports, capstone projects, group projects, and internships.

Recommended Textbooks:

• "Management Principles" by David A. Freed and Mary Lynn Stoll.
• "Strategic Management" by Michael A. Hitt et al.
• "Marketing Management" by Philip Kotler and Kevin Lane Keller.
• "Financial Management" by Timothy J. Gallagher and J. Ashley Robinson.
• "Human Resource Management" by Gary Dessler.
• "Operations Management" by Jay Heizer et al.
• "Entrepreneurship" by Bruce R. Barringer and R. Duane Ireland.
• "Business Ethics" by O. C. Ferrell et al.

Prerequisites:

Basic knowledge of business principles and economics. Suitable for students interested in management, consulting, and entrepreneurship.

Program Duration:

Typically 4 years to obtain a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates can earn a degree in business administration and pursue professional certifications in related fields.

Target Audience:

Aspiring business managers, consultants, entrepreneurs, and professionals seeking careers in business management and related fields. This major equips students with practical, theoretical, and leadership skills necessary to excel in business management, supporting careers in various business disciplines.