Major: Business Administration for Managers (İşletme Yönetimi)
Program Overview: A practical, leadership-focused program designed to equip students with strategic management, operational, and decision-making skills for managerial roles. Combines business fundamentals, leadership techniques, and real-world applications to prepare graduates for careers in corporate management, entrepreneurship, and consulting in Turkey’s dynamic business environment.
Key Learning Objectives:
- Master business fundamentals (marketing, finance, operations, HR).
- Develop leadership and strategic management skills.
- Learn financial analysis and budgeting for managerial decision-making.
- Gain expertise in digital transformation and business technology.
- Understand organizational behavior and team management.
- Apply data-driven decision-making (business analytics, KPIs).
- Explore entrepreneurship and innovation management.
Core Courses:
- Principles of Management
- Leadership styles, organizational structures, and decision-making.
- Financial Management for Managers
- Budgeting, financial statements, and investment analysis.
- Marketing Management
- Brand strategy, digital marketing, and consumer behavior.
- Operations & Supply Chain Management
- Process optimization, logistics, and lean management.
- Human Resource Management
- Recruitment, performance management, and labor laws.
- Strategic Management
- Competitive analysis, business planning, and corporate strategy.
- Business Analytics & Data-Driven Decision Making
- Excel, SQL, and business intelligence tools (Power BI, Tableau).
- Digital Business & E-Commerce
- Online business models, digital marketing, and fintech.
- Entrepreneurship & Innovation
- Startup development, business modeling, and venture capital.
- Practicum in Business Management
- Internships or real-world projects with companies.
- Capstone Project
- Business plan, case study analysis, or consulting project.
Assessment Methods:
- Business case analyses
- Financial modeling assignments
- Marketing strategy projects
- Operations optimization simulations
- Capstone project presentations
Tools & Resources:
- Software: Excel (Advanced), SAP, Power BI, Tableau, CRM tools (Salesforce)
- Books:
- Principles of Management by Robbins & Coulter
- Financial Intelligence for Managers by Karen Berman
- Competitive Strategy by Michael E. Porter
Prerequisites:
No prior business experience required. Interest in management, leadership, or entrepreneurship.
Program Duration:
4 years (bachelor’s) or 2 years (MBA), including internships and hands-on projects.
Certifications (Optional):
- Certified Manager (CM) – ICM
- Project Management Professional (PMP)
- Google Analytics & Digital Marketing Certifications
Career Paths:
- Business Manager (corporate or SME leadership)
- Financial Analyst/Manager (budgeting, investment analysis)
- Marketing Manager (brand strategy, digital campaigns)
- Operations Manager (supply chain, process optimization)
- HR Manager (talent acquisition, employee relations)
- Consultant (business strategy, management consulting)
- Entrepreneur (startup founder, business owner)
Why This Major?
Business administration is one of the most versatile degrees, offering high employability in Turkey’s growing corporate and startup sectors. This program provides practical management skills and industry-relevant training, preparing graduates for leadership roles in diverse industries. With strong networking opportunities and certification prep, students gain a competitive edge in the job market. Ideal for future leaders, entrepreneurs, and strategic thinkers.
